Workshop SNEAKERS Les 8 - the Air Jordan origin story
Workshop SNEAKERS Les 8
The Air Jordan origin story
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Slide 1: Diapositive
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Cette leçon contient 15 diapositives, avec quiz interactifs, diapositives de texte et 4 vidéos.
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Workshop SNEAKERS Les 8
The Air Jordan origin story
Slide 1 - Diapositive
How do we work?
No gaming and no social media.
Work in teams of max 4 people.
Everyone contributes – divide the different tasks.
Everyone has a say in the end product.
Talk respectfully and respect each other's opinions.
Slide 2 - Diapositive
Goals for today:
Today you will learn about the Air Jordan origin story and how the GOAT became one of the most influential and richest people in the sneaker game.
Slide 3 - Diapositive
Slide 4 - Vidéo
Cheat sheet woordjes
NBA - National Basketball Association (eredivisie basketbal)
dominate - domineren/de grootste zijn
not keen - niet enthousiast
pitch - verkooppraatje
sign a deal - een contract tekenen
Slide 5 - Diapositive
Which two sportshoe brands dominated basketball?
A
Asics Tiger and New Balance
B
Adidas and Converse
C
Reebok and Puma
D
Nike and Skechers
Slide 6 - Quiz
Michael was more interested in a deal with Converse or Adidas. Why did he still go and listen to Nike's pitch?
A
Because his sister worked for Nike.
B
His dad dragged him by his hair.
C
Because his mother Doris persuaded him to go.
D
His high school teacher advised him to go.
Slide 7 - Quiz
Why were people surprised that Nike signed a $250,000 deal with Michael Jordan?
A
Because he had never played in the NBA before.
B
Because the amount of money was dissapointing.
C
Because he was a baseball player, not a basketball player.
D
Because he only asked for some shoes.
Slide 8 - Quiz
What makes AJ so unique?
Air Jordan is a brand within a brand.
His first deal with Nike, $250,000 for 5 years, generated $130mln. in sales!
The current deal sees MJ collect 5% of every Air Jordan product!!!
The number of Air Jordan models - 37 and counting!
Impact on popular culture.
Slide 9 - Diapositive
In popular culture
The Air Jordan is the most influential sneaker of all time. It became so popular it's been featured in several films and a TV series that got their own collabs: