Week 49 (8.4)

• Chinees
• MBO
• Studiejaar 1

Exercise A-a

Through marketing, the right product or service is matched with the right market or people.

tourism - service industry -
main products - recreational experiences and hospitality - intangible

D:
if - operator - decide - build up - business - some matters - address - at start

E:

operators - increase - customer numbers - marketing - or - try - to increase - average amount - take(n) - from each customer

Read the essay title:
What are the best marketing tools for a local hospitality business and what are their advantages and disadvantages?

What type of essay is this?

1. Introduction

2. Definition

3. Advantages

4. Disadvantages

5. Conclusion

A. Both advertising and training can be very effective in a local setting

B. The hospitality industry deals in intangible experiences

C. Mareting may be the most successful if various internal and external tools are combined

D. To be successful, operators need to practice both internal abd external marketing

E. The disadvantages of both training and advertising are that they can be costly

Answers

1 - B

2 - D

3 - A

4 - E

5 - C

Zero Conditional

• two present simple verbs
• Used when the result will always happen (generally)
  ex: If water reaches, it boils
• The 'if' in this sentence can usually be replaced with 'when'

If babies are hungry, they cry.

If I ____ (wake up) late, I ___ (be) late for work.

If children ____ (not/eat) well, they ___ (not/be) healthy.

Write your own sentence in the zero conditional

Remember: if+present simple + present simple

First Conditional

• if + present simple + future simple (will)
• used to talk about things that might happen in the future
• Zero conditional describes what happens in general, first conditional describes a particular situation.
  
  
• If it rains, I won't go to the park.
• If I see her, I'll tell her.

If you ___ (get) back late, I ___ (be) angry.

If you ___ (not/want) to go out tonight, I ___ (cook) dinner at home.

Type your own sentence in first conditional

Remember: present simple + future simple

Second Conditional

• if + past simple + would infinitive
• Used to talk about things in the future that will probably not come true; like hopes/dreams
• Used to talk about things in the present which are impossible because it's not true
• different from first conditional because it's a lot more unlikely
  
  
• If I won the lottery, I would buy a big house  
• If I were you, I wouldn't go out with that man

If I ___ (be) you, I ___ (get) a new job.

If she ___ (not/always) so late, she ___ (be) promoted.

Write your own sentence in second conditional

Remember: past simple + would infinitive

Third Conditional

• If + past perfect + would have + past participle
• Strictly talks about the past: Situation did not happen but imagines the result if it had
  
  
• If she had studied, she would have passed the exam.
• If we had taken a taxi, we wouldn't have missed the plane.

If he ___ (become) a musician, he ___ (record) a CD.

If I ___ (be) born in a different country, I ___ (learn) to speak a different language.

Write your own sentence in the third conditional

Remember: past perfect + would have + past participle