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Name 3 different sales channels.
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Slide 1:
Question ouverte
Marketing
MBO
Studiejaar 2
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Name 3 different sales channels.
Slide 1 - Question ouverte
Self-service
Supermarkets, hardware stores, department stores
Slide 2 - Diapositive
Service
Bakery, butcher, perfumery, jeweler, etc.
Advantage: customer interaction
Slide 3 - Diapositive
Self-selection
"Allowing the customer to choose first and assisting when requested. Salesperson = advisor. Clothing stores, delicatessens, drugstores."
Slide 4 - Diapositive
Semi - self- selection
"Self-service, with certain departments/item groups sold with assistance.
Example: Supermarket with its own butcher department, Department store with jewelry, for instance."
Slide 5 - Diapositive
Slide 6 - Diapositive
Convenience goods
"Everyday" groceries
Often found in stores with price distribution or a mix of price and service distribution.
Items you buy without much effort.
Slide 7 - Diapositive
Shopping goods
That's where you go shopping.
Clothing and such.
Slide 8 - Diapositive
Specialty goods
You buy occasionally
You delve into
Example: car, phone, TV
Stores usually have service distribution.
Slide 9 - Diapositive
Translate: At which type of goods is the purchase frequency the lowest?
A
specialty goods
B
convenience goods
C
shopping goods
Slide 10 - Quiz
A computer falls under:
A
Convenciece goods
B
Shopping goods
C
Specialty goods
Slide 11 - Quiz
Deodorant is an example of:
A
Convenience goods
B
Shopping goods
C
Specialty goods
Slide 12 - Quiz
The purchase effort is lowest for which type of goods?
A
specialty goods
B
shopping goods
C
convenience goods
Slide 13 - Quiz
"Linda buys a new car. What do we call her purchase?"
A
Convenience goods
B
Shopping goods
C
Speciality goods
Slide 14 - Quiz
Einde les!
Slide 15 - Diapositive
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