Period 1 Lesson 1

• Engels
• MBO
• Studiejaar 1

Welcome!

English classes at E-commerce

Name = Tayfun Akyol

E-mail = [e-mail]

Period 1 - Schedule

Lesson 1 - Introduction week, planner + introduction mail

Lesson 2 - Introduction to Different types of e-commerce + TOA

Lesson 3 - Start research + TOA

Lesson 4 - Discussion with peers about the chosen branch

Lesson 5 - Writing a summary (including theory) 

Lesson 6 - Hand in assignment

Lesson 1 - Introduction

Have you ever sold something online or in person? 

Where? How? To whom? For how much? Etc.

Do you know what the meaning of e-commerce is?

What are you most interested in when it comes to e-commerce?

1. The experience
2. How to start your own online business
3. €€€
4. What you can achieve.

Is there a specific reason you have chosen this education at the Deltion College?

Do these people seem familiar to you?

Yes

No

Some of them

Have you already participated in any type of business? For example: website building, product selling, advertising etc.

Yes

No

Own company

B2B

B2C

C2B

C2C

Can you think of other examples?

Different types of E-commerce

Read the assignment 

Lesson 3

- Recap reading strategies

- Start/continue your research (read articles, write down words in your word list, compare articles and so on)

Do you remember?

Predictive reading 

Skimming 

Scanning 

Reading in-depth 

Inferring 

Starting your research on a type of e-commerce

Go to Mijn.Deltion.nl

Go to Canvas

English > Let's Start > Reading > Texts & Assignments > 
E-commerce assignment

Deadline is on the 19th of September!

Research

After choosing a type of E-commerce do the following:

Do research what it includes and by which big companies.

What do they sell? How? Where? To whom?

Read multiple articles about it and keep a word list on the side.

Today's schedule

 Reading assignment > Padlet 

Break

Assignment 1.4 - Discussion 

Last part of the lesson - Time to finish your deadline assignment.

Lesson 4 - Discussion/Pitch

IN PAIRS

- From your summary, write down keywords which will make you remember the most important bits of your research.

- Practice your findings.

- You will try to talk one minute regarding your research.

Discussion

In groups of 3-4

Sharing phase (4–6 min):

Each student explains their type of e-commerce and mentions one company they researched.

Comparison phase (8–10 min):

Compare challenges and opportunities between the types + make a list.

Conclusion phase ~5 min

Which e-commerce type seems the most promising for the future (and why)

Which type has the biggest challenges?

Sharing phase

In groups of 3-4
Sharing phase (4–6 min):

Each student explains their type of e-commerce and gives an example of a company.

Each student also talks about the challenges and opportunities of their type of e-commmerce.

You can start by saying: ''I have chosen for B2B, for example ....''

Comparison Phase

Comparison phase (8–10 min):

Compare challenges and opportunities between the types.

Make two lists of types of e-commerce from the best outcome to the worst in your opinion.

1. .....

2. .....

3. .....

Conclusion phase

Conclusion phase ~5 min

Which e-commerce type seems most promising for the future (and why)

Which type has the biggest challenges?

Today's schedule

Reading assignment > Padlet PepsiCo

Break

Dropshipping video - Pros and cons

Last part of the lesson - Time to finish your deadline assignment

00:49

What kind of issues do you think is Steve talking about when mentioning dropshipping?

02:58

What is a common reason dropshipping businesses fail?

1. Focusing only on low price products with poor profit margins
2. Overinvesting in custom packaging and branded inventory
3. Working with unreliable suppliers
4. Scaling paid ads too early

12:55

After knowing all of this, would you start a dropshipping business? Yes or no?

Yes

No

Lesson 5/6

Deadline summary assignment!

Rounding-off the different types of e-commerce

Reading assignment

Lesson 6 = Reading assignment

Innovation in business

Finishing assignment 1

Try creating a short summary from what you've learned               (IN PAIRS AND IN ENGLISH) with the following words:

Branches, articles, B2B, B2C, dropshipping, e-commerce, company, social commerce and profit.

 

Lesson 2

- Reading strategies

- Introduction of the assignment 

Reading strategies

- Do you know any reading strategies?

- Do you use any?

Why use reading strategies?

Reading strategies can help you to:

- Improve your reading comprehension skill (better understanding of the text).

- Increase your motivation when reading (if you know what you read, it could be fun).

- Remember the content of a text and recall the information you need.

- Because you probably won't have enough time to read everything in-depth.

Some important reading strategies

1. Predictive reading (voorspellend lezen)
2. Skimming (globaal lezen)
3. Scanning (specifieke woorden zoeken) 
4. Reading in-depth (intensief lezen)
5. Inferring (making guess)
   

Look at these images and the text.

Is the ELZA (eerste en laatste zin alinea lezen) method part of the skimming strategy?

Size matters

Here’s something to think about the next time you go shopping. Have you ever noticed

how many trolleys are available when you go to the supermarket? In my experience,

it seems like hundreds! But how about the number of hand baskets? 

I struggle to find even one, especially when I only need a few items. Why might this be

the case? Well it seems to be a tactic used to encourage us to buy more. If you are

walking around with an empty trolley, you are more tempted to fill it, so if you a planning

on only doing a quick shop, always try to find a basket. It will be lighter, easier to use

and is sure to save you money! 

Instruction: start skimming the text, you have 20 seconds

What is the text about?

Size matters - now read the whole text

Here’s something to think about the next time you go shopping. Have you ever noticed

how many trolleys are available when you go to the supermarket? In my experience,

it seems like hundreds! But how about the number of hand baskets? 

I struggle to find even one, especially when I only need a few items. Why might this be

the case? Well it seems to be a tactic used to encourage us to buy more. If you are

walking around with an empty trolley, you are more tempted to fill it, so if you a planning

on only doing a quick shop, always try to find a basket. It will be lighter, easier to use

and is sure to save you money! 

What can you find in large numbers at a supermarket according to the text?

1. You can always find large numbers of hand baskets at a supermarket.
2. You can always find large numbers of trolleys at a supermarket.
3. You can always find large numbers of drinks at a supermarket.
4. You can always find large numbers of cashiers at a supermarket.

Why can the large number of trolleys be a problem?

1. It can be a problem because you might only want a few things but be tempted to buy more because of the room in the trolley.
2. It can be a problem because you might only want a few things but be tempted to buy more because of the room in the hand basket.
3. It might be a problem because it could hinder the guests at a supermarket.
4. It might be a problem because it might be costly for the owner of the supermarket.

Why is it a good idea to use a basket instead of a trolley?

1. It is a good idea because a basket is more eco-friendly than a trolley.
2. It is a good idea because a basket is lighter, easier to use and may even save you money.