TMN 2.2 Lesson 2 blogging - a revision

• English
• HBO
• Studiejaar 2

Writing Your Blog

5 Steps to Writing Your Blog

1. Craft a Great Headline That Readers Can’t Resist
2. Write an Introduction That Grabs and Seduces
3. Deliver Advice That’s Easy to Consume and Impossible to Ignore
4. Close with a Motivational Bang
5. Edit Your Post So It’s Professionally Polished

How to edit your blog...

Take a Knife to It. 

Slash all unnecessary words, sentences, paragraphs, stories, etc. Include only what is absolutely essential to convey your message. 

Add Emotion. 

Infuse your writing with passion, energy, and enthusiasm. If you’re bored by your blog topic, readers will be too.

Make it Easy on the Eye. 

Break up any large paragraphs (2–5 sentences maximum is your goal) and run-on sentences.

Break it Down. 

Clarify overly complicated wording. If you can’t say it simply, don’t write it. You don’t want to confuse your readers.

Speak Their Language. 

Add examples or metaphors to make complex ideas feel more tangible and easier to digest.

Don’t Yo-Yo. 

Ensure each sentence, paragraph and section drives the post forward toward the destination promised by the headline.

Be Smooth. 

Make each sentence and paragraph flow seamlessly into the next. Each sentence should be completely dependent on the ones before and after it or the transitions will feel choppy.

Avoid Sharp Turns. 

Adjust any abrupt changes in topic. They’re jarring to readers.

Spark the Senses. 

Be specific and concrete (describe things readers can see, feel, hear, smell or taste). Avoid abstract statements.

Be Firm. 

Avoid words like “might,” “may,” “possibly” and “perhaps” when delivering your advice.

Give Some Eye Candy. 

They say a picture is worth a thousand words. Add relevant images, screenshots, and infographics to your blog content.

Respect Nature. 

Put things in their natural order (e.g., past to present, young to old, small to large, breakfast to dinner, etc.).

Kill the Weak. 

Replace weak verbs (e.g., “she went”) with more concrete, visceral verbs (“she walked”), replace passive voice (e.g., “he was pushing”) with active voice (e.g., “he pushed”), and replace weak adjectives (e.g., “good”) with strong adjectives (e.g., “wonderful”).

Do the Obvious. 

Fix any typos, spelling mistakes, or grammar mistakes (you can use grammar checkers like Grammarly and Hemingway App and spell-check in Word).

What will your blog be about?

Make a framework

• How will you set up your blog?
• Any thoughts about visuals yet? 

Get started!