5.2 INNOVATION

• Techniek
• Middelbare school
• havo
• Leerjaar 6

5.2 INNOVATION

Learning Objectives

At the end of the lesson, you will understand the difference between an invention and an innovation. At the end of the lesson, you will be able to identify factors that affect the success of innovations in the marketplace. At the end of the lesson, you will recognize different categories of innovation and their impact on the market. At the end of the lesson, you will be able to describe different innovation strategies for design and markets. At the end of the lesson, you will explore the concept of international mindedness in the context of innovation. At the end of the lesson, you will reflect on the role of design in the broader context of knowledge and its evolution.

The Definition and Significance of Innovation in Business

Innovation refers to the successful introduction of inventions into the marketplace. Not all inventions become innovations due to challenges such as marketability, financial support, marketing strategies, the need for the invention, pricing, resistance to change, and risk aversion.

The Reasons Why Few Inventions Become Successful Innovations

Challenges such as marketability, financial support, marketing strategies, the need for the invention, pricing, resistance to change, and risk aversion can hinder the success of inventions becoming innovations.

Different Categories of Innovation and Examples of Each

Categories include sustaining, disruptive, and process innovations, each with its own impact on existing markets and technologies.

Innovation Strategies for Design and Their Examples

Design innovation strategies like architectural, modular, and configurational innovations play a crucial role in how products evolve.

Innovation Strategies for Markets Including Diffusion and Suppression

Market strategies such as diffusion and suppression can determine the uptake of new products.

The Role of International Mindedness in Innovation

International mindedness is important to consider, as innovations can have varied impacts across different regions.

The Relationship Between Design and the Evolution of Knowledge

The field of design is aligned with the notion that knowledge is continually evolving, unlike some areas of knowledge that may hold universal truths.

Definition List

Innovation: The business of putting an invention in the marketplace and making it a success. Sustaining innovation: A new or improved product that meets the needs of consumers and sustains manufacturers. Disruptive innovation: A product or technology that challenges existing companies to ignore or embrace technical change. Process innovation: An improvement in the organization and/or method of manufacture that often leads to reduced costs or benefits to consumers. Architectural innovation: A new design achieved by changing the configuration of existing components. Modular innovation: An innovation where the basic configuration stays the same, but one or more key components are changed. Configurational innovation: A change in both technology and organization. Diffusion: The process by which a market accepts a new idea or product. Suppression: A process where the adoption of a new idea or product by the market is actively slowed.

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