G10 T1 Final Exam CP3
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Slide 4 - Diapositive
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In industrial markets, B2B businesses sell _________ goods, but in consumer markets they sell ______ goods.
A
industrial, consumer
B
consumer, industrial
Slide 5 - Quiz
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Tesla cars is an example of which market change?
A
tastes and fashion change
B
technology change
C
salaries change
D
population change
Slide 6 - Quiz
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Special products for only a few customers are usually sold in which type of market?
A
mass market
B
niche market
C
consumer market
Slide 7 - Quiz
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Which pricing strategy is used by a business that sells new technology and innovative products?
A
Competitive pricing
B
Cost-plus pricing
C
Premium pricing
D
Price-skimming
Slide 8 - Quiz
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Shouq sells UAE tote bags and gift products in Ajman city center. Total Cost: AED 17,000 Output: 1,500 units Mark-up: 15%
A
13 AED
B
15 AED
C
21 AED
D
27 AED
Slide 9 - Quiz
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Maryam has three successful Emirati sweets shops in Ajman. %change in quantity demanded: increased by 50%, %change in price: decreased by 15% Calculate the Price Elasticity of Demand for Maryam.
A
The PED is 0.3, so the product is inelastic.
B
The PED is 0.3, so the product is elastic.
C
The PED is 3.3, so the product is inelastic.
D
The PED is 3.3, so the product is elastic.
Slide 10 - Quiz
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Alia supplies sports equipment such as bicycles to Carrefour. She doesn't need to distribute the products quickly because they are __________.
A
durable products
B
industrial products
C
perishable products
D
technical products
Slide 11 - Quiz
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Which factor most influences businesses when setting the price against quantity pf products?
A
cost
B
demand
C
laws
D
technology
Slide 12 - Quiz
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What is promotion?
A
How a business tells customers about other elements of marketing mix- product, price and place.
B
How a business opens a new store to increase market share.
C
How loyal customers can get new products for free from a new store opening.
D
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Slide 13 - Quiz
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The AIDA model is used by business when creating advertisements. What does it stand for?
A
Action, Interesting, Desire, Attention
B
Advert, Intention, Design and Action
C
Attention, Interest, Desire and Action
Slide 19 - Quiz
Go through each one..
The iPhone 15 has an aerospace-grade aluminum which makes the phone incredibly durable. What characteristic of the AIDA model is used for this promotion?
A
Attention
B
Interesting
C
Desire
D
Action
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