Social Media Awareness - B1 Week 2

• Social Media
• Special Education

Social media B1

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Learning Aim B: Develop a plan to use social media in a business to meet requirements

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Business Requirements for Social Media

Businesses need to consider the purpose of their use of social media, what does the business want to get out of it?

For example do they want it for

the direct selling of products/services

To create an image/brand

Customer service

Drive traffic to the company website

Or a combination of all these

Develop an online audience

Without a clear idea of what the business requirements are the social media campaign will have no clear focus and as a result will not be successful.

Initially it is better to have 1/2 simple and clearly defined requirements rather than trying to do a range of different things.

Once the main requirement is has been decided the business also need to consider who its target audience is and what social media websites are best suited to the businesses products or services and what the aims of the business are.

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Business Requirements for Social Media

Read through the Vocational Scenario in your Assignment2Workbook.

Complete task 1 in your workbook to identify the business aims of your client and how they want to use social media to meet them.

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Task Two: 

Research two similar businesses and identify how they are using social media to achieve their business aims.

 You should discuss the keywords they are using, content they are posting, how they encourage followers to engage with their content and how they are interacting with potential customers.

What examples did you come up with?

1-10

11-20

21-30

31-40

41-50

51-60

61-70

71-80

81-90

91-100

*Printout

How many could you name? Give the amount

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Selecting and Justifying a Suitable Social Media Platform

A business may select the social media platforms they use based on a number of different factors; 

Target audience of the social media platform 

Target audience of the business 

Content available to be shared on the platform 

Features of the platform e.g. ability to go live, share videos, respond to customers using comments.

*Clevertouch

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Task 3 

For your client you should justify why they should select Facebook as the platform 

for their social media campaign.

You should identify the benefits this 

platform will offer the client and also 

identify any limitations of using Facebook.

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Developing a Posting Schedule

A business should take time to plan their posts. This is usually done using a posting schedule.

Within a posting schedule you should identify the dates, tasks and purpose of tasks being completed or content being posted.

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What did we learn today

Learning Aim B: Develop a plan to use social media in a business to meet requirements

What did you learn about today?