Uncovering Opportunities: A Lesson on PEST Analysis

• Business Enterprise
• Upper Secondary (Key Stage 4)
• BTEC

Uncovering Opportunities: A Lesson on PEST Analysis

Learning Objective

At the end of the lesson, you will be able to conduct a PEST analysis.

What do you already know about PEST analysis?

Slide 1: Introduction

What is a PEST analysis?

Slide 2: P - Political Factors

Government policies, laws and regulations, and political stability

Slide 3: E - Economic Factors

Inflation, economic growth, unemployment rates

Slide 4: S - Social Factors

Demographic trends, cultural attitudes, social values

Slide 5: T - Technological Factors

Technological advancements, innovation, automation

Slide 6: Conducting a PEST Analysis

Step 1: Identify relevant external factors

Slide 7: Conducting a PEST Analysis

Step 2: Analyze the impact of each factor

Slide 8: Conducting a PEST Analysis

Step 3: Evaluate the effect of these effects on the identified business.

Slide 9: PEST Analysis Example

Example: PEST analysis for a new restaurant

Slide 10: Homework Assignment

Conduct a PEST analysis for a business of your choice.

Slide 11: Recap

Key points: PEST analysis components and steps

Slide 12: Q&A

Any questions?

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.