Lesson 2. What is Business Model Canvas?

• Training
• MBO
• Studiejaar 1

Agenda

Introduction

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Purpose of the business plan

Explanation of the nine building blocks 

Room for questions

Introduction

For who?

Educational environment

Theory, Questions, Practical, Examples

We will help students build their dreams

Why would you develop a business plan? Why not start tomorrow?

Why make a business plan?

Stay focused

What to do when

Feeling of control

Determine if the idea is feasible and realistic

Understand risks and potential of success

What is a business model?

A plan to make profit

Which products or services?

Which market?

Expenses & investments

Competitive prices

Needs of costumers

Thoughts, ideas and concepts on paper

Customer segment

For whom are you creating value?

Which different groups of customers do you target?

What are the characteristics of you customer of customer groups? (Age, place, income, demand)

Value proposition

What is your product or service?

Why does your product or service stand out?

What need do you fulfil?

Channels

Which channels help you deliver the best quality 

or are most cost-efficient?

Can the channels enhance customer satisfaction?

How can we integrate channels with customer routines?

Are the channels supporting on time payment and payment terms?

Customer relationships

Let people buy from you

(Depending on your product) buy from you again

Talk positively about you/ your products/ services

Customers are your marketing channel

They can make or break you

Key activities

What key activities does your value proposition require?

What key activities do your distribution channels require?

What key activities do your customer relationships require?

Key resources

What do I need?

How many do I need?

How much will it cost?

When do I need to buy it?

Key partnerships

Who are your key partners (including suppliers)?

Which key resources are you acquiring from partners?

Which key activities do partners perform?

Revenue streams 

For what value are your customers really willing to pay?

How are they paying (through which sources)?

How much does each revenue stream contribute to overall revenues?

Cost structures

Fixed costs: costs that are not influenced by quantities or services, and remain the same.

Examples: rents and cost of finance and maintenance of buildings and equipment.

Variable costs: price is depending on quantity of products or services produced.

Example: buying of milk, flavours and electricity to produce ice cream

Thank you

For participating

Questions? Please stick around

See you friday at 9am