§2.3: culture - part 2

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§2.3: culture

Culture is...

What are cultural elements? And in which three categories can you divide cultural elements?

Explain what cultural diffusion is and how colonialism is related to cultural diffusion

Learning goals 

• You understand why cultures diffused and blended in the past and present.
• You understand the concept of Americanisation. 

Cultural blending 

Cultural diffusion leads to cultural blending 

Cultural blending 

Cultural elements mix in three ways:

1. Mass media
   
2. Migration
   
3. Tourism 
   

Americanisation

The strongest culture that has been mixed into others comes from the USA

Coca Cola world map

McDonalds world map

Americanisation

How can you tell from this photo that not everyone is happy with this Americanisation?

Americanisation

How can you tell from this photo that not everyone is happy with this Americanisation? 

Coca Cola is a brand from the USA and people have vandalized this refrigerator