English 2.2 working across cultures 1

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• HBO
• Studiejaar 2

English 2.2

Working across cultures 1

any questions about the infographic?

Portfolio product no. 1 - BLOG

• Topic: communication & your destination
• Target group: millennials
• Target group more specifically:  your choice
• Purpose of the blog: your choice
• Use of story-telling: your choice
• Use of visuals: minimum of two

Link unit - assignment

presentation of information to a live audience

presentation of your ideas in a blog

international communication

Work in pairs

Discuss the ideas in assignment A

Make your choice

Humour is appreciated by audiences anywhere in the world.

0100

What do you know of the sense of humour of your destination?

In today's globalised business world, it's a waste of
time to research your audiences's cultural
background.

0100

what specifics do you already know about the culture of your destination?

A good presentation should be
fast-paced and entertaining.

0100

A good blog should be fast-paced
and entertaining.

0100

The end of a presentation is the most important part.

0100

Why is the beginning of a blog important?

ask if they remember funnel structure

What is the equivalent to a speaker's appearance for a blog?

visuals and general lay-out

Do you think that using slang is a problem for an international audience?

0100

What slang words would be appropriate for the target group of your blog?

From the book

exercise D, p. 30

Where's the stress?

where's the stress in self-deprecating?

1. self-DEprecating
2. self-dePREcating
3. self-depreCAting
4. self-deprecaTING

Instructions

• Work in pairs/groups of three
• Do assignment D, p. 30
• Then come back to this meeting, and fill in your answers (individually!)
  

Ex. D p. 30, gap 1

Ex. D p. 30, gap 2

Ex. D p. 30, gap 3

Ex. D p. 30, gap 4

Ex. D p. 30, gap 5

Ex. D p. 30, gap 6

Ex. D p. 30, gap 7

Ex. D p. 30, gap 8

On your own

• You will have 15/20 minutes to complete this.
• Follow the link that is in the Teams chat.
• If you want to ask a question, please invite me to your environment/breakout room

Welcome back!

With which term do you indicate the level of detail your audience expect? This means that if they require a lot of detail, they are expecting 'high ........."

With which term do you indicate the difference between what we can see of a culture and what is underlying?
This is called 'the ........................'

Which type of communications might different audiences value?

1. humorous communication
2. spoken and visual communication
3. spoken, visual and even written communication
4. communication based on seniority

The culture iceberg

You will find the link in the Teams chat

The password is:

iceberg

https://padlet.com/anke_klop/znp2j0fcvp4crqj2

Homework

• Research the cultural aspects of your destination.
• Find English-language information, so that you can easily process this information for your blog. 
• How do you fill in the culture iceberg for your destination?

The competition!

• amongst yourselves - per class = destination
• based on the first 50-60 words of the blog
• shortlist of five
• based on the simple criterion: 'which blogs would I really want to continue reading?'

The winner!

Criteria:

• the blog delivers on its promise: it was useful/informative
• the blog is well-written: good English, easy to read