Unit 2.2 - Masculinity - Ex 2.9-2.11

• Engels
• Middelbare school
• vwo
• Leerjaar 5

Masculinity

Unit 2.2

Page 113-115

Exercise 2.9 - 2.11

Central question

How are men portrayed in advertisements  in different times?

How are men portrayed in advertisements?

Ideas of 'a man' in advertising

In the previous lessons we looked at how men are  portrayed in the media. Especially in a magazine for men and a song. In this lesson  we will look  at how advertising through the ages display ideas about men differently.

Exercise 2.9

Do exercise 2.9 in a notebook or OneNote file. 

In the next slide fill in a response. 

2.9 C How does this advertisement appeal to and comment on 'identity'?

Exercise 2.10

In the next slide you can watch the advertisement from 2010. 

Write your answers in a notebook or a OneNote file. 

Question 2.10 D you will have to answer in a slide.

2.10 D : How do the implicicit messages of this ad comment on masculinity and marriage? Is that ok?

Ideas for an IOC

You could compare the 2010 superbowl ad to the action of bunburying in The Importance of being Earnest. 

Alternatively, you could take the spoof ad (next slide) and compare that to the role of women in The Importance of being Earnest.

2.11 Create a 'then and now' image. How have notions of what it means to be a man changed over time?

How are men portrayed in ads?

Is there something you do not quite understand yet or an opionion you would like to voice?