Persuasion TH3

• Engels
• Middelbare school
• havo
• Leerjaar 3

TH3B

Final topic

Assignment 3 

Creative pieces

Where do we find persuasion?

TASK 1 

You are going to pitch something to us.

What is a pitch? 

Write a pitch

You are going to go through the list of people you follow on any given social media platform and you pitch this person to us, arguing that we should follow this person too and explain why.

Be as persuasive and confident as possible. Not just by your tone of voice but also with other techniques. 

Make sure your pitch is well-structured, clear and to the point.

Techniques

What techniques do we recognise? 

Techniques

What other techniques do we know?

Task 2 - 20 minutes

Find an advertisement that you react strongly to (e.g. you love it, you hate it, you (dis)like the brand, you (dis)like the message, you remember it clearly...)

- Do a SEE-THINK-WONDER activity (fill in the table)

Answer these questions about it: 

1. Who does the advertisement target?

2. What message(s) does the advertisement have?

3. What is/are the purpose(s) of the advertisement?

Advertising

More techniques....

Appeal to emotion

Testimonial - Celebrity Endorsement

Association

Association

Problem and  Benefit

Bandwagon effect

TH3B

Final topic

Assignment 3 

SIT ACCORDING TO SEATING PLAN! 

Persuasion

Another chance at recognising those technques

Time to join the Lesson Up

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Association
4. Bandwagon

More terminology

Hand out 

Analysing an advertisement