Lesson 16 paragraph 4.3 part 1

• Economie
• Middelbare school
• havo
• Leerjaar 3

Welcome T3!

Economics: lesson 16

Planning: Marketing 

Paragraph 4.3: How do I sell my idea

1. Businessplan

2. Lesson goals

3. Short explanation from me

4. Lesson goals check

5. Time for your homework

Lesson goals

1. You can explain the concept of marketing.

2. You can calculate market share.

3. You can explain the use of marketing tools.

Next lesson:

4. You can give examples of commercial and social persuasion.

5. You can explain how to use pricing to increase sales.

Do we have influence in on the market?

.Marketing = 'getting the market'

These are all the activities aimed at making / keeping people interested in your product / service. 

Target audience= the group of people the product or service is meant for

Do we have influence in on the market?

Market share =  your revenue compared with the total market

Example

Imagine:

875,5 million total market revenue in the scooter market

Of which 187 miljoen is revenue of the company vespa

What is the market share of vespa? 

Lesson goals

1. You can explain the concept of marketing.

2. You can calculate market share.

3. You can explain the use of marketing tools.

Next lesson:

4. You can give examples of commercial and social persuasion.

5. You can explain how to use pricing to increase sales.

Let's get down to business!

• What: Do exercises 27, 29, 31 until 33

• With whom: Your neigbour 

• Purpose: L2 goal: Practise marketing English + p1 of the lesson goals of paragraph 4.3

• Done?: Tell me! I'll tell you what to do next