Menu Engineering

Menu Engineering

Learning Objectives

At the end of the lesson, you will understand the process of menu engineering and its importance in the restaurant industry.

What do you already know about menu engineering?

Introduction to Menu Engineering

Menu engineering is a strategic approach to creating a menu that maximizes profitability and popularity among customers.

Key Components of Menu Engineering

Collecting and analyzing data, such as sales figures and cost analysis, to determine profit margins.

Categorizing Menu Items

Stars, plowhorses, puzzles, or dogs based on their profitability and popularity.

Menu Design and Layout Strategies

Highlighting profitable items and using psychological pricing strategies to influence customer choices.

Pricing Strategies in Menu Engineering

Psychological Pricing, Bundling, Price Anchoring

Testing and Iteration Process

Regular monitoring and adjustments to optimize the menu's performance.

Benefits of Menu Engineering

Increased profitability, customer satisfaction, and operational efficiency.

Practical Steps for Implementing Menu Engineering

Analyzing sales data, costing menu items, categorizing them, redesigning the menu, and measuring the impact of changes.

Menu Engineering Definitions

Menu Engineering: A systematic approach to designing a restaurant's menu to balance item popularity and profitability. Stars, Plowhorses, Puzzles, Dogs, Psychological Pricing, Bundling, Price Anchoring, Sales Data, Cost Analysis, Profit Margins, Operational Efficiency

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.