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Grade 4 Advertisement
Adverts
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Slide 1:
Diapositive
English
Primary Education
Age 4
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Adverts
Slide 1 - Diapositive
Why use adverts?
Companies use adverts to PERSUADE people to buy their product!
Persuade means to make people want to buy the product.
Slide 2 - Diapositive
Where do we see adverts?
Slide 3 - Diapositive
Features of adverts
Slide 4 - Diapositive
Slogans
A slogan is a simple, catchy phrase to represent a company
A good slogan is short and easy to remember
There are lots of slogans that will you already know!
Slide 5 - Diapositive
Do you know which company uses this slogan?
A
Nike
B
McDonalds
C
Burger King
D
Apple
Slide 6 - Quiz
Do you know which company uses this slogan?
A
Coca Cola
B
Adidas
C
Nike
D
L'oreal
Slide 7 - Quiz
WOW Words
WOW words are special adjectives which can make an advert more exciting!
Regular adjectives can be words like "big", "good" or "green"
WOW adjectives can be words like "incredible", "amazing" or "delicious"
Slide 8 - Diapositive
What WOW words
can you think of?
Slide 9 - Carte mentale
Special Offers
Companies use special offers to PERSUADE people to buy their products
They can reduce the price, or give away products for free
Can you think of any special offers you have seen?
Slide 10 - Diapositive
An opinion
An opinion is what somebody thinks of the product
In an advert, it is usually a short sentence that uses WOW words and superlatives (e.g. fastest, most beautiful)
For example "It's the most incredible tablet ever!"
Slide 11 - Diapositive
Write an opinion for your favourite video game.
Slide 12 - Question ouverte
Write an opinion for your favourite food.
Slide 13 - Question ouverte
What features can you see in this advert?
Slide 14 - Question ouverte
Let's review!
Slide 15 - Diapositive
What features should a
good advert include?
Slide 16 - Carte mentale
A slogan is the name of the product.
A
True
B
False
Slide 17 - Quiz
Which is a WOW word?
A
Good
B
Long
C
Amazing
D
Blue
Slide 18 - Quiz
What type of advert is this?
A
Billboard
B
Radio
C
Magazine
D
Television
Slide 19 - Quiz
What advert feature is this?
A
Slogan
B
Opinion
C
Colour
D
Special offer
Slide 20 - Quiz
What is the purpose of an advert?
A
To make people happy
B
To persuade people to buy a product
C
It's something to read
D
To look nice
Slide 21 - Quiz
Where can we
see adverts?
Slide 22 - Carte mentale
Can you think of a favourite advert you have seen? Tell us about it
Slide 23 - Question ouverte
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