Introduction to social media marketing

• It
• Further Education (Key Stage 5)

Introduction to social media marketing

Students will be able to explain the use of social media in digital marketing campaigns, including its benefits, strategies, and key metrics for measuring success.

What was used for marketing before the advent of social media?

What are the strategies that could be used for SMM?

How do we measure the success of our social media accounts?

What is social media marketing?

1. Advertising on television
2. Promoting products through social platforms
3. Sending emails to customers
4. Creating print advertisements

Which platform is best known for its visual content and younger audience?

1. Facebook
2. Twitter / X
3. Instagram
4. LinkedIn

What does "engagement" in social media refer to?

1. The number of ads shown
2. User interactions like likes, shares, and comments
3. The number of followers
4. Website traffic

Which of the following is a benefit of social media marketing?

1. Higher costs compared to traditional media
2. Limited audience reach
3. Real-time customer engagement
4. No measurable results

What type of content includes short videos and live interactions?

1. Text posts
2. Stories
3. Images
4. Polls

What is influencer marketing?

1. Marketing through email newsletters
2. Using celebrities for television ads
3. Sending direct mail to customers
4. Collaborating with individuals who have a large following

Which metric indicates how many unique users have seen your content?

1. Reach
2. Engagement
3. Impressions
4. Conversion Rate

What does retargeting in social media advertising do?

1. Focuses on organic reach
2. Targets new customers only
3. Reaches users who previously interacted with the brand
4. Ignores previous user data

Which tool is primarily used to track website traffic and user behaviour?

1. Twitter Analytics
2. Facebook Insights
3. Google Analytics
4. Instagram Insights

What is the primary goal of community management in social media?

1. To create advertisements
2. To engage with followers and manage feedback
3. To increase website traffic
4. To generate revenue through ads

Write down three things you 

have learned this lesson

This is an open question

Write down a question you have

This is an open question