1JAM 18-02

• Engels
• MBO
• Studiejaar 1

Today

Start with Unit 8

Starting up

Vocabulary

Language Review

Unit 8 Marketing P.74

''Marketing is the art of making something better 

than it really is''

Vocabulary A P.75

1. Research

• Segment
• Share

• 2. Behaviour
• Profile
• Goods

• 3. Launch
  
• Lifecycle

• Range

• 4. Forecast
• Figures
• Target

• 5. Campagin
• Budget
• Agency

Vocabulary A P.75

• 1 B
• 2 C
• 3 A
• 4 B
• 5 A
• 6 C
• 7 A

• 8 B
  
• 9 C
• 10 B
• 11 C
• 12 A
• 13 C
• 14 B
• 15 A

Language Review P.78

Vorm van Do goed weten!

To ask for more information

Question words like what, why, where, when and how

come before the auxiliary verb (hulpwerkwoord).

Where are they going now?

When do your parents speak English?

When does he come home?

Language Review A P.78

• 1. What does market position mean
• 2. How much does it cost?
• 3. Why don't you sell it on eBay?
• 4. When must the cars be recalled?
• 5. Did you go to the farmers' market last week?
• 6. Is your boss coming tomorrow?

Marketing! In pairs

One person selects a product

Choose one of the following products for marketing: 

Milkshake, Climbing boots, PS6, Perfume or think of one.

The other person asks questions

Use words like what, why, where, when and how

Example: What is your product? Why did you choose it? etc.

MyEnglishLab

Language work - Vocabulary

Language Review

Recap

Vocabulary  - Market segment, product launch

Auxiliary verb + vorm van to do + Questions

Have a pleasant spring break!