Unit 1 A

Unit 1 
Learning aim A:
Explore the features of different business organisations and what makes them successful.

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Unit 1 
Learning aim A:
Explore the features of different business organisations and what makes them successful.

Slide 1 - Diapositive

A1: Features of business organisations
  • Ownership and liability
  1. private: e.g. sole trader, parnership, private limited company, public limited company, cooperative, limited liability and unlimited liability
  2. public: e.g. government department
  3. not-for-profit; e.g. charitable trust, voluntary

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A1: Features of business organisations
  • Purposes
  1. sectors; primary, secundary, tertiary or quarternary
  • Scope of business 
  • Size
  • Reasons for succes

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A2: Stakeholders and their influence
  • Stakeholders
  1. internal
  2. external
  • Influence of stakeholders e.g. shareholder value
  • Methods of communicating with stakeholders

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Unit 1
Learning aim B:
Investigate how businesses are organised

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B1: Structure and organisation
  • Organisational structure, e.g. hierarchical flat, matrix, holacratic
  • Functional/operational areas, e.g. human resources, research and development, sales, marketing, finance, IT etc.

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B2: Aims and objectives
  • Aims of business, mission, vision and values
  1. private: e.g. making profits, profit maximization, break-even, survival, growth or market leadership.
  2. public: e.g. service provision, cost control, value for money, service quality.
  3. not-for-profit: e.g. education, housing, alleviating poverty, heathcare
  • SMART  objectives (Specific, Measurable, Achievable, Relevant, Time-bound)

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Unit 1 
Learning aim C:
Examine the environment in which business organisations operate.

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C1: External environment
  • Political
  • Economic
  • Social attitudes to saving, spending and debt
  • Technological change
  • Environmental factors and ethical trends
  • Legal environment

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C2: Internal environment
  • Corporate culture
  • Corporate social responsibility (CSR)

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C3: Competitive environment
  • Competition
  • Factors influencing competitive advantage
  • Benefits and importance of an competitive advantage

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C4: Benefits and risks associated with innovation
  • Benefits: e.g. improvements to products, processes etc, business growth, offering  USP's, smarter working
  • Risks: failing to meet operational and commercial requirements, cultural problems, insufficient support from leadership

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C5: Situational analysis
  • Assessment of the business environment using various techniques , e.g. PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental)
  • Impact on pricing and output decisions in different marketing structures
  • Responses by business to pricing and output pecisions of competitors in different marketing structures

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