Superbowl commercials

• Engels
• Middelbare school
• vwo
• Leerjaar 4

Begin with the end in mind

 When answering ensure you put in as much information and use as much meta language about the power of language as you can. This will save you time when you are prepaing for the oral. 

How the Super Bowl became the championship of advertising and how to win it today

• The Super Bowl is the rare television event where the audience is actually willing to watch the commercials, which has turned it into a advertising showcase.
• According to legendary advertising duo Silverstein and Goodby, the Super Bowl is not the time to sell hard, it is a time to entertain while making a simple point about the client.
  
• The US CMO of AB InBev Marcel Marcondes says the most important thing is to find the sweet spot between what the brand stands for and what is culturally relevant.
• The cost of running an ad during the Super Bowl has continued to increase while viewership has started to fall off. Despite that, advertisers still say it is worth it and that the value lasts longer than the game.

Superbowl commercials

Following are 9 SuperBowl commercials, many from this year. SuperBowl advertising time is the most expensive time in the US: this year 30 seconds of time cost advertisers $5 million dollars, and that does not include the price of making the commercial. Watch all the commercials and select one to answer the questions that follow. 

Select two commercials. These will be used for the following slides. Explain briefly which commercial are you going to discuss?

Give a short synopsis what happens in each commercial?

Who is the target market/audience for each commercial ?

What is the implied message of each commercial? If you don't remember what implied is - google.

What techniques do they use to sell their product in the commercial?

Which propaganda techniques, if any, are used? Explain how they are used.

Which appeals do they use? Are they logical, emotional, or character?

Do they actually show or tell you why we should buy their product?

Final task

Write a comparison of around 300 words of two of the SuperBowl commercials.  Explain why you feel one is more effective than the other

Refer to at least three techniques  in your analysis