5H1 - Presentation skills III: Rhetorical techniques

• Engels
• Middelbare school
• havo
• Leerjaar 5

Welcome, 5H1!

Please sanitize your hands and table, put away your phone, and take your seat!

Presentation skills 

Lesson 1: Effective openings

Lesson 2: Using your voice

Lesson 3: Rhetorical techniques

Rhetorical techniques

Rhetorical technique I

“From forth the fatal loins of these two foes;

A pair of star-cross’d lovers take their life.”

(William Shakespeare, Romeo and Juliet)

“The fair breeze blew, the white foam flew,

The furrow followed free;

We were the first that ever burst

Into that silent sea.”

(Samuel Taylor Coleridge, Rime of the Ancient Mariner)

Alliteration

“From forth the fatal loins of these two foes;

A pair of star-cross’d lovers take their life.”

(William Shakespeare, Romeo and Juliet)

“The fair breeze blew, the white foam flew,

The furrow followed free;

We were the first that ever burst

Into that silent sea.”

(Samuel Taylor Coleridge, Rime of the Ancient Mariner)

Alliteration

Fictional characters

Peter Parker / Bruce Banner / Bucky Barnes / Pepper Potts / Stephen Strange / Sue Storm / Clark Kent / Loïs Lane / Peter Pan / Donald & Daisy Duck / Mickey Mouse / Spongebob Squarepants / Luna Lovegood / 

Brands:

Dunkin' Donuts / Coca-Cola / PayPal / Bakker Bart / Media Markt

Slogans: 

Heerlijk Helder Heineken

Today, Tomorrow, Toyota

Verrassend Volledig, Verbazend Voordelig (Action).

Rhetorical technique II

Rule of three / tricolon / tripling

Do you know other famous examples of tripling?

Rule of three / tricolon / tripling

• Veni, vidi, vidi (I saw, I came, I conquered)
• Life, liberty and the pursuit of happiness (Declaration of Independence)
• Liberté, Egalité, Fraternité (Vrijheid, gelijkheid, broederschap)
• Ready, set, go
• Blood, sweat and tears
• Sex, drugs, rock 'n roll
  
• Lights, camera, action
• Mind, body, spirit
• Reuse, reduce, recycle

Rhetorical techniques III and IV

Read the 'I have a dream' speech by Martin Luther King 

Pay attention to the language he used. What attracts your attention?

Rhetorical techniques III and IV

Read the 'I have a dream' speech by Martin Luther King 

Pay attention to the language he used. What attracts your attention?

• Repetition of "I have a dream.."  (9x)
• Repetition of "With this faith.." (3x)
• Repetition of "Let freedom ring..." (9x)

Rhetorical techniques III and IV

Read the 'I have a dream' speech by Martin Luther King 

Pay attention to the language he used. What attracts your attention?

•  the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.
• a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice. 
• every valley shall be exalted, and every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight

Rhetorical techniques

Read Kamala Harris' acceptance speech, and answer the following questions:

1. How does she open the speech, and why is this effective?

2. How does she keep the audience's attention throughout the speech? 

3. What rhetorical techniques does she use?

What rhetorical technique does Winston Churchill (Gary Oldman) use here?

What three rhetorical techniques does Apple use in this ad?