Cette leçon contient 28 diapositives, avec quiz interactifs et diapositives de texte.
La durée de la leçon est: 50 min
Éléments de cette leçon
A2 Marketing Mix
Slide 1 - Diapositive
Marketing surrounds us. It’s everywhere and it influences us whenever we buy something.
1. Can you explain in your own words what “marketing” is? 2. Why do businesses use marketing?
Slide 2 - Question ouverte
Slide 3 - Diapositive
Learning Aims
Conquer: Understand what we mean by the ‘marketing mix’
Aspire Higher: Understand what ‘multichannel marketing’ is
Slide 4 - Diapositive
Slide 5 - Diapositive
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Slide 7 - Diapositive
Traditional Marketing Methods
Traditional marketing methods - any promotional methods that are not online.
Useful for connecting with local audiences.
Used to connect with people that don’t use the internet regularly, e.g. older people.
Slide 8 - Diapositive
Slide 9 - Diapositive
Slide 10 - Diapositive
Traditional marketing methods are used by most businesses.
Give two examples of traditional marketing you've seen.
Slide 11 - Question ouverte
Slide 12 - Diapositive
Digital Marketing Methods
Digital marketing methods include all promotional methods that are done online.
Allow businesses to target thier audience.
Easier to monitor and track success.
Slide 13 - Diapositive
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Digital marketing methods are now as popular as traditional marketing methods.
Give two examples of digital marketing you've seen.
Slide 15 - Question ouverte
Slide 16 - Diapositive
Multi Channel Marketing Methods
A mix of digital and traditional marketing methods. Online and offline.
This gives a business the benefits of both traditional and digital marketing.
Slide 17 - Diapositive
Slide 18 - Diapositive
Multi Channel marketing is a combination of both digital and traditional marketing methods.
1. Give one example of a business you've seen using multi channel marketing and how they used it.
Slide 19 - Question ouverte
Slide 20 - Diapositive
Peas & Drumsticks is a local pub.
It has a steady customer base, but is always looking to attract new customers. Its owner regularly places newspaper advertisements to promote the pub’s events.
A
Digital
B
Traditional
C
Multi Channel
Slide 21 - Quiz
Resto is a new food delivery app.
Its marketing team is distributing leaflets with voucher codes. They are also sending out a weekly e-mail to existing customers to encourage them to use the app.
A
Digital
B
Traditional
C
Multi Channel
Slide 22 - Quiz
Olaila is a brand of cosmetics.
Its managers regularly create Facebook campaigns to attract new customers. The campaigns usually boost their sales up.