week 22
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La durée de la leçon est: 60 minÉléments de cette leçon
Slide 1 - Diapositive
What is said about scent marketing in paragraph 1?
A
By using scent, brand can connect with consumers on a emotional level
B
Smell is the most important factor that influences us to buy something
C
The exact role of scent in consumer behaviour is still a relatively unexplored subject
Slide 2 - Quiz
2 which of the statements is in line with paragraph 2?
1. Rose maroc is a scent that men prefer and makes them spend more when they're shopping for clothes
2. Some marketing consultancies are developing a scent that would appeal to both men and women
1. Rose maroc is a scent that men prefer and makes them spend more when they're shopping for clothes
2. Some marketing consultancies are developing a scent that would appeal to both men and women
A
only 1
B
only 2
C
both 1 & 2
D
neither 1 nor 2
Slide 3 - Quiz
Our reaction to sound is similar to our reaction to smell ( par. 3) Explain this similarity in your own words
Slide 4 - Question ouverte
4. What is the main function of par. 4?
A
to explain how the rigt type of music can influence anyone to spend more money
B
to make clear the writer's dislike of loud club music in shops
C
to point out that music in shops is especially selected to draw particular customers
D
To show how music is used to create a lively vibe in shops aimed at elderly people
Slide 5 - Quiz
6. Descibe what is meant by 'emotional branding'
Slide 6 - Question ouverte
5. 'Shoppers make more impulsive purchases when they're overstimulated'( par. 5)
Write down two effects of overstimulation mentioned in the text
Write down two effects of overstimulation mentioned in the text
Slide 7 - Question ouverte
7. Why are babies mentioned in relation to beauty in par. 5 ?
A
to demonstrate that even babies judge each other's beauty
B
to point out that people are taught to value beauty at a very early age
C
to show that there is a universal, objective basis for beauty
Slide 8 - Quiz
8. descibe what the 'halo'effect is
Slide 9 - Question ouverte
9. What does the car ad illustrate about the way people see ads?
Slide 10 - Question ouverte
Some of the information people receive from the internet is simply wrong
A
get
B
proces
C
understand
Slide 11 - Quiz
Dinner was so pleasant I lingered and missed the film that evening
A
left
B
stayed
C
went ahead
Slide 12 - Quiz
His research has significantly improved the treatment of this illness
A
badly
B
greatly
C
possibly
Slide 13 - Quiz
This programme enables students to access class materials online
A
damages
B
forces
C
makes possible
Slide 14 - Quiz
I think it was a deliberate attempt to trick people
A
exaggerated
B
naive
C
planned
Slide 15 - Quiz
The weather conditions were very favourable today
A
extreme
B
pleasant
C
vague
Slide 16 - Quiz
Slide 17 - Diapositive
Slide 18 - Diapositive
Slide 19 - Diapositive
Slide 20 - Diapositive
Slide 21 - Diapositive
Slide 22 - Diapositive
My brother has a ... (tidy) room than me.
Slide 23 - Question ouverte
She's got ... (little) money than you, but she doesn't care.
Slide 24 - Question ouverte
Valencia played ... (bad) than Real Madrid yesterday.
Slide 25 - Question ouverte
Who is .... (talkative) person in your family?
Slide 26 - Question ouverte
Australia is ... (big) than England.
Slide 27 - Question ouverte
The ... (hot) desert of all is the Sahara and it's in Africa.
Slide 28 - Question ouverte
Slide 29 - Lien
Slide 30 - Diapositive
2. Do you still have ________ work to do?
A
Many
B
Much
Slide 31 - Quiz
Slide 32 - Diapositive
5. Not ______ people know how to spell "awkward" correctly.
A
Many
B
Much
Slide 33 - Quiz
6. Only _________ students studied for the test.
A
A few
B
A little
Slide 34 - Quiz
7. Only ______ films have been made about this subject.
A
A few
B
A little
Slide 35 - Quiz
8. The weather has been dry recently. We've had _______ rain.
A
Few
B
Little
Slide 36 - Quiz
9. _______ is known about this topic.
A
Few
B
Little
