English year 1 term 1 lesson 5 Saskia

• Communicatie
• HBO
• Studiejaar 1

Landing: lesson 5

Today

• Info about the format portfolio
• Analysis of an existing press release
• Improve your press release writing skills by completing exercises and acquire new language/communication skills.

Format final summative assignment Moodle

Moodle - Engels -Course material - Format portfolio English 1.1

Look up this format. This is how it works:

- fill in relevant details

- copy & paste your work

- add screenshot of TextAnalyzer

Homework evaluation points: State verbs

'static verbs that do not change, they are in the present tense'

Verbs (present simple) that describe:

1) states of existing/being: consist, exist, be

2) possessing: have, own, possess, belong

3) feeling or wanting: desire. despise, dislike, like, love, hate etc

, thinking, possessing or feeling

State verbs

Verbs that describe:

4) thinking or believing: doubt, believe, know, recognise etc.

5) appearance: seem, appear, resemble etc.

6) other verbs: concern, cost, deserve, mean, mind etc

State verbs

State verbs can be used with the continuous(ing-form), but they will change in meaning:

They are rich, because they have 4 homes and a yacht (possessing)

I am having a very good time, thank you (am experiencing)

State verbs

state verbs of perception: do not use continuous

hear, notice, see, smell, taste

I notice that your wife never comes to the matches. Doesn't she like cricket?

Grammar evaluation check

Go to Socrative.com

Student login

Room number 540321CA

b.socrative.com

Funnel writing

PR format

• Logo
• Add: For Immediate Release
• Press release headline – The press release headline should encapsulate your main message. It appears at the top, in bold.
• Intro lead starting with Place, Country,  Date of Release(see example) 
• An enticing first sentence of 1st paragraph
• Body copy containing the announcement details – the who, what, when, where, why and how

PR format

• Paragraphs to Add Information (Source/Essentials)
• Direct quotes from important people 
• Contact Information (contact person, website address etc)
  
• Company Description at Bottom (Boiler plate)
• Add "###" at the End

Analyse a press release

Go to Teams lesson 5:

Example press release

Work in small groups of 3 - you have 10 minutes to analyze this press release

Find a way that suits you to share this link and the document that has the press release - if you want to share the latter.

WHO (par. 1)
Who issues the news?

WHAT (par. 1)
What is the news they share?

WHERE
Where does the event take place?

1. Boulder, Denver and Colorado
2. Boulder, Colorado
3. Eventbrite
4. Colorado

WHEN (par. 1)
When will the event take place (day, date, time)?

HOW (par. 1)
How is up-and-coming startup talent celebrated and Startup Summer 2019 kicked off?

1. By joining Startup Colorado
2. By organising a party

HOW (par 1)
How is the event made especially interesting to join?

1. By involving the local entrepreneurial community
2. By kicking off Startup Summer simultaneously

Par. 1

Why are Boulder, Denver and Colorado Springs mentioned in par. 2?

1. That is where startups that the students can join are located
2. That is where Startup Summer has their offices
3. That is where Nancy Phillips lives
4. That is where the kick-off party will take place.

Par. 3

What is the function of par. 4 (starting with "Founded in...)

1. It summarises the content of par. 1
2. It serves to stimulate people to join Startup Colorado
3. It gives background information on Startup Colorado

par. 4

Contact details

Contact:

Janet Smith, Media Relations

[e-mail]

[phone]

# # #

The inverted pyramid is completed

Note the new information.

Start press release with:

FOR IMMEDIATE RELEASE

Add the dateline:

Use the following format to identify the location and the date of the release:

CITY, State, Month, Day, Year—

or for Europe:

CITY, Country, Day, Month, Year—

Capitalisation in headline

Use capital letters for:

• nouns
• verbs
• adjectives
• adverbs

Indicate the End

# # #

Add to draft

Add this new information to your draft

Title

1) Grab attention

Your headline has to be intriguing enough to get journalists to keep reading. 

2) It has to quickly communicate the essence of your message.

3) Use a max. of 14 words for the title.

Title

4) Use the active tense: so for example 'opens', not opened, opening

5) The first letter of each key word should be capitalized.  

 use capital letters for: nouns, verbs, adjectives, adverbs

Your opinion on this headline

District 'Kop van Zuid' in Rotterdam Achieves 95% Visitor Rate  because of Successful Promotion Campaign. 

Your opinion?

😒🙁😐🙂😃

It was an example of a good press release headline

The headline incorporates a figure that show why the news is significant and demonstrates that the campaign was successful.

What do you think of this one?

Heinz Is Searching for Its First-Ever ‘Head Burger Artist’

What is your opinion?

😒🙁😐🙂😃

Another good headline

The headline shows a clear news value – the use of  the words  'First-Ever' helps to capture the attention of the audience and also the words: 

‘Head Burger Artist’

raise curiosity.

What would be your press release title?

Title

Grammar review (book) module 5: page 116-117

Answers found on

Page 393

Written Assignment 3

All versions of the press release for written assignment 3 must be uploaded in Teams to the written assignment 3 folder by  on Friday, October 8th. The last lesson 6 will be used as a consultancy feedback session.

Are you feeling confident in writing the press release?

Yes

No

Somewhat

NEXT CLASS

Dedicated to consultancy, questions, feedback

Peer feedback

• Save your draft under another name
• Form a pair with another student
• Exchange copies, and switch on "Track changes" (tabblad controleren / knop "wijzigingen bijhouden")