Year 8 Media and Advertising week 2

• English
• Secondary Education

Year 8 Media and Advertising week 2

Preparation for half yearly exam

Monday 13 May

Half-yearly exam format

The exam will have 3 parts:

1. Multiple Choice - Visual, Literary and Persuasive techniques

2. Short Answer - Reading and Viewing

3. Extended Response - Critical Thinking

Fill out all the persuasive techniques
you know

After they've chosen an persuasive angle for their ad, advertisers think of which techniques they can use. 

1. Attacks: Dismisses the competitor.

2. Language: Colloquial Language (Slang), Formal Language, Emotive Language, Inclusive language (e.g. you, our, we, us)

3. Rhetorical questioning: e.g. Why wouldn't you want a dog?

4. Exaggeration (Hyperbola): e.g. You NEED a dog

5. Emphasis; Repetition, listing, alliteration

6. Evidence; Anecdotal (personal experience), Expert opinion, statistics

There are two more language techniques you have to know:

1. Imperative language: commands and demands. e.g: Wake up! Pay attention! Watch out!

2. Derogatory language: critical, disrespectful or offensive language. e.g: You're such a loser! She is nothing but a gold digger. 

Are they're any imperatives in the list of slogans from the DO NOW activity? If so, type them here.

Visual techniques

The last weeks we have been focusing on persuasive and language techniques. For your exam, you also have to name visual techniques. 

Grab your book or paper and write down the visual techniques. 

Angle and Perspective

Colour

Framing

Positioning

Body Language and Gaze

Vectors

Salience

To convey point of view

Facial expressions, body gestures, position of someone within an image conveys attitude, feelings an personality.

To convey mood and tone

The most important part of an image

Show action and direction in an image

How elements within an image are arranged.

How an image is portrayed using e.g close-up

Advertisers often have a specific target audience in mind when designing their ad. Which target audiences can you think of?

Target audiences (1)

Youth/Teenagers: Products and services catering to younger demographics such as toys, video games, fashion, and music often target teenagers.

Young Adults: Advertisers may target young adults aged 18-35 with products such as technology, fashion, travel, and entertainment.

Parents/Families: Advertising aimed at parents may focus on products and services related to childcare, education, home improvement, and family activities.

Seniors: Products and services catering to seniors may include healthcare, retirement planning, travel, and leisure activities tailored to older adults.

Target audiences (2)

Students/College Students: Advertisers may target students with products and services such as educational resources, student discounts, technology, and entertainment.

Business Professionals: Advertising aimed at professionals may focus on business services, technology, finance, career development, and networking opportunities.

Health and Wellness Enthusiasts: Products and services related to health, fitness, nutrition, and wellness may target individuals interested in leading a healthy lifestyle.

Tech Enthusiasts/Gamers: Advertisers may target individuals interested in technology, gaming, gadgets, and innovation with products and services related to these areas.

Target audiences (3)

Outdoor Enthusiasts: Advertising aimed at outdoor enthusiasts may focus on products such as camping gear, outdoor apparel, adventure travel, and outdoor recreational activities.

Luxury Consumers: Advertisers may target affluent consumers interested in luxury products and experiences such as high-end fashion, fine dining, luxury travel, and luxury vehicles.

Environmentalists/Sustainability Advocates: Products and services promoting environmental sustainability may target individuals interested in eco-friendly practices, green living, and conservation efforts.

Cultural and Ethnic Groups: Advertisers may tailor their messaging to specific cultural or ethnic groups, taking into account cultural values, traditions, and preferences.

You eat what they eat.

Plastic trash is flooding our oceans. Help us to clean up!

Donate at seashepard.de

Worksheet

Visual                                                                                               Persuasive

PETAL Paragraph Response

In the third part of your exam, you will be asked to analyse how advertisers have effectively appealed to their target audience. 

Your answer needs to follow the PETAL structure.

PETAL

Point: Answer the question with a clear sentence. Introduce your ad, identify the target audience, and briefly explain why it's effective. 

Example: Name a specific element from the ad. 

Technique: What technique has been used in the specific element?

Analyse: the technique does what? to do what? How does this technique make the ad effective?

Link: write a concluding sentence which answers the question and summarises your paragraph. 

Task

Analyse how the advertisers have effectively appealed to their target audience. Use detailed evidence such as quotes, images, techniques from the advertisement to support your answer. 

Use the petal paragraph response structure. 

Write with paper and pen. 

Point	target audience: adults who care about the environment.
Example
Technique	visual: darkblue colour. Persuasive: imperative ('help us to clean up!' 'Donate!')
Analyse
Link

Sample answer

Point: Sea Shepherd's ad with the fish-shaped plastic bottle and the words "You Eat What They Eat" grabs your attention and shows how plastic pollution affects marine life and what we eat.

Example: The ad has a picture of a plastic bottle shaped like a fish, showing how trash in the ocean can look like food to marine animals. The tagline "You Eat What They Eat" reminds us that what harms them can also harm us.

Analysis: This ad uses a clever picture to make us think about how our trash hurts ocean animals and could end up in our food. It makes us realize that our choices affect the environment and our health.

Link: Overall, Sea Shepherd's ad helps us understand that plastic pollution isn't just bad for marine life, it's bad for us too. It encourages us to make better choices to protect both the ocean and ourselves.