Understanding Target Audience in Podcast Production

• Music Business
• Special Education

Defining Your Target Audience

Learning Objective

At the end of the lesson, you will be able to define the concept of a target audience and explain its significance in podcast content creation.

What does the concept of "Target Audience" mean to you?

Definition of Target Audience

A "Target Audience" means a special group of people that you want to talk to or connect with. It's like trying to reach out to your closest buddies who really get what you're saying.

The Importance of Understanding Your Target Audience

Knowing who you're making your podcast for is very important. It's like making a playlist for your best friends. When you understand what your friends like, you can pick songs they'll enjoy, right? 

Similarly, if you know what your listeners are into, you can create a podcast that they'll really love. This way, your podcast becomes a go-to place for your friends to hang out and have a great time. So, knowing your audience is key to making your podcast awesome and making sure people keep listening.

Identifying Your Target Audience

Analysing factors such as Age, Gender, Location, Political Views and Interests will help you to identify your Target Audience.

(From Ancient Greek:

Demo = People/Society

Graphia = Writing/Drawing/Description)

Literally a "description of the people"!

Who Listens To Podcasts?

• There are 464.7 million podcast listeners globally!
• The United States has the most podcast listeners in the world, with around 100 million active podcast listeners
• Podcasts are most popular among people aged 12-34
• 53% of the podcast audience in the US was male, and 46% were female (2022)

https://podcastle.ai/blog/podcasting-demographics/

https://www.demandsage.com/podcast-statistics/

The Joe Rogan Experience

• The number one podcast in the world, reportedly reaching up to 11 million people per episode
• Audience consists primarily of men (81.9%) 
• Majority falling between the ages of 20-34

https://zipdo.co/statistics/joe-rogan-podcast/

The Diary of a CEO with Steven Bartlett

• The UK's number one podcast - 60% of its audience are based in the UK 
• The audience is almost equally gender balanced
• 74% of the audience are between 18 and 34 years old

https://www.business-live.co.uk/enterprise/steven-bartletts-diary-ceo-podcast-25022944

Off Menu with Ed Gamble and James Ancaster

• For fans of food and comedy
• It is the third most popular podcast in the UK
• As of April 2023, the podcast has been downloaded 120 million times

https://www.chortle.co.uk/news/2023/09/23/54208/off_menu_makes_podcast_top_3

Over To You...

1. What is a Target Audience?
2. Why is identifying your target audience important?
3. Name some useful factors to analyse when researching your target audience?

Activity 1: Define Your Target Audience

Using the form in Google Classroom, start researching the target audience for your podcast

220 - Podcast Production -> Classwork -> Research Tasks -> Identifying Your Target Audience

Activity 2: Planning & Pitch

Once you have identified the subject of your podcast and who your target audience will be, it's time to make a start on your first assignment!

220 - Podcast Production -> Classwork -> Assignments -> Part 1: Planning & Pitch