Het Communicatieproces

• Marketing & Communicatie
• MBO
• Studiejaar 1

What does the communication process consist of?

Communication Cycle Model

Communication Process

The message is the information being transferred. 

The sender is the person who transmits the message. 

The recipient is the person who receives the message. 

What is communication?

Simple communication

Information transfer (message) between sender and receiver  through a medium aimed at a specific target. 

What is communication?

Extensive communication 

A process in which a sender passes on information (message) via a medium, with a specific purpose, to a receiver who precesses this information. 

Communication Cycle Model SMCR

What is the Communication Cycle?

The Communication Cycle model is a linear model of communication that provides a schematic representation of the relation between the sender, message, medium/ media, and recipient. It was developed by Claude Elwood Shannon and Warren Weaver. 

Communication Cycle Model SMCR

To understand the Communication Cycle model, it’s wise first to take a closer look at all components. 

First, there’s the sender. He has an expressive function. Through language and or body language, he expresses something and sends it to the recipient. It can be information, emotion, song, dance, and so on.

Communication Cycle Model SMCR

The thing he sends is a message. This message is intended for the recipient(s). How the recipient handles and interprets the message is called the appellative function. The message itself has to be carried by a medium, also called a channel.

Communication Cycle Model SMCR

The sender usually uses multiple media to get to the recipient. In addition to the voice for spoken words, the sender uses gestures, facial expressions, posture and intonation as media. He can also use supporting media, such as a PowerPoint presentation, flip chart, music or a slide show.

Communication Cycle Model SMCR

• Sender: someone who wants to pass on a message
• Message:  what do you want to convey (in words, images, sound, pictures)
• Medium:  (TV, radio, website, app, social media, newspaper, magazine, advertisement, etc.)
• Recipient:  someone who will receive the message 

Communication Cycle Model SMCR

• Feedback:  The recipient can respond positively or negatively. It is called response.
• Reply: de reactie van de zender op de feedback van de ontvanger. the reply of the sender depends on the feedback (response).  

Communication Cycle Model SMCR

When conventions aren’t clear to everyone, this can lead to noise, which can then eventually lead to misunderstandings and miscommunication.

What happen here?

Noise

There can be interference in the Communication Cycle that leads to misunderstandings. That kind of interference is called noise or static.

Reasons?

• Disturbing noise in the background
• Difficult incomprehensible language
• Using too much technical jargon with non-professionals

What is a transmitter within the communication process?

What does the communication process start with?

1. Sender
2. Receiver
3. Message
4. Channel

How many steps does the communication process consist of?

1. 5
2. 6
3. 7
4. 8

External noise is a disturbance of the communication process due to factors related to the communication process itself.

1. Correct
2. Incorrect