CRO: Bettfedernfabrik Otto Keller GmbH & Co. KG Beijing Representative Office 2013-217
Slide 3 - Diapositive
www.anoura.nl
Slide 4 - Lien
GOAL OF TODAY 6/12: CREATE SAVOIR DUVET/PILOW BRAND STRATEGY ON THE
BASIS OF THE SAVOIR PHILOSOPHY OF CUSTOMER ORIENTATION
Slide 5 - Diapositive
www.otto-keller.de
Slide 6 - Lien
www.savoirbeds.com
Slide 7 - Lien
Which properties make down duvets and pillows compared to other covers so popular?
Slide 8 - Question ouverte
What are downs and how can you extinguish these from feathers?
Slide 9 - Question ouverte
Where do down and feathers stem from? Does the origin country play a role?
Slide 10 - Question ouverte
What does the percentage of filling power means for fillings?
Slide 11 - Question ouverte
The new calculation after the DIN EN 12934 is:
White new Down and feathers Class 1 90 % down and 10 % feathers
White New Down
Class 1 100% Down
Slide 12 - Diapositive
Why are there are different stichings?
Slide 13 - Question ouverte
3-Chamber Pillow
For a perfect sleeping comfort, ie the 3 chamber pillow is perfect!
The pillow with its feathern based inner kernel a good supporting force is created, but at the same time the pillow is very soft through the high downfilling
Slide 14 - Diapositive
What does filling power say about the quality of the bed? Why is a lighter duvet is more expensive?
Slide 15 - Question ouverte
Tips to look after your duvets?
Do not use Cotton detergent.
After washing immediately dry it at 120 degree
Slide 16 - Diapositive
What is the difference between a duvet and a eiderdown? And why is it so expensive?
Slide 17 - Question ouverte
Why do we not offer eider pillows when we offer eider duvets?
Slide 18 - Question ouverte
What is the best pillow for someone with Neck/pain/upperback?