Exploring Brand Types in Marketing

Exploring Brand Types in Marketing

Learning Objective

At the end of the lesson, you will be able to identify and differentiate between various types of brands in marketing.

What do you already know about different types of brands?

Recap: Assortment Dimensions

Reviewing the key concepts of assortment dimensions from the previous lesson.

Corporate and Global Brands

Exploring the characteristics and significance of corporate and global brands.

Manufacturer and Individual Brands

Understanding the distinctions between manufacturer and individual brands.

Umbrella Brands

Learning about umbrella brands and their role in branding strategies.

A-, B- or C- Brands

Differentiating between A-, B-, and C- brands based on their positioning and consumer perception.

Retailer Brands: House Label

Exploring the concept and significance of house labels in the retail industry.

Retailer Brands: Private Label

Understanding the distinction between private label and other retailer brands.

Retailer Brands: Own Brand

Exploring the concept of own brand and its role in building customer loyalty.

Retailer Brands: White Label

Understanding the concept of white label products and their impact on the market.

Interactive Activity

Engaging in a group activity to classify different brands into the specified categories.

Group Discussion

Sharing and discussing the findings from the interactive activity.

Opportunity for Questions

Addressing any remaining questions or uncertainties about the different types of brands.

Conclusion

Summarizing the key takeaways about the various types of brands in marketing.

Assignment

Assigning a task to research and analyze a specific brand type and its market impact.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.