TM Lesson ph4+5

• Engels
• MBO
• Studiejaar 3

Lush marketing plan

Recommendation for improvement

If you were unable to hand in the assignment, explain why

At the end of this lesson you can write a suggestion of 200 words for improvement on the SWOT-analysis of a marketing plan.

Success criteria:

• You can substantiate a statement with supporting information
• You can write a structured paragraph with a topic sentence, supporting sentences and a concluding sentence. 

Lesson plan

• Feedback on assignment

• How to properly support your claim
• Not just the what, but also the how
  
• What would you also do and why?

Handed it in?

• Improve on given feedback

You may leave when finished

Didn't hand in the assignment?

• Re-teaching
• Work on assignment

Supporting your statement

You have read the marketing plan and you have an opinion about things that are good and things that could be better. However, you have formed that opinion based on what information? If you tell people what you think, you need to explain why you are correct in order to convince them.

It's raining, we need to gather the laundry from outside!
But why?

1. Because it won't dry when it's raining outside.
2. Because the clothes will get dirty again.
3. Because the rain doesn't like falling on laundry.
4. Because the rain will permanently change the colour of the clothes.

How to stucture your paragraph

Topic sentence

Supporting sentence

Concluding sentence

Finally, Canada’s cities are clean and efficiently managed. Canadian cities have many parks and lots of space for people to live. 

As a result, Canada is a desirable place to live.

First, Canada has an excellent health care system. All Canadians have access to medical services at a reasonable price. 

There are three reasons why Canada is one of the best countries in the world.

Second, Canada has a high standard of education. Students are taught by well-trained teachers and are encouraged to continue studying at university.

Not just the what, but also the how

What could be better?

Why?

Make a statement about what could be better.

Explain why you think it should be better

What could be better?

Why?

They should aim for a higher percentage of vegan and bio ingredients in their product.

Because they advertise the products as 100% vegan or bio even when they are only 70% vegan or bio. Their customer base finds transparancy, ethics and the enviroment very important. That is a major factor in choosing the brand they buy from.

Write down the why to this statement:
In the marketing plan Lush has described as much weaknessess as strenghts. They should describe more strenghts than weaknessess because..

What would you also do and why?

Make a statement about what you would do as well.

Explain why.

Use support from the marketing plan/your knowledge about marketing

Write down the why to this statement:
One of their strengths is high quality products. I would choose to make that choice as well because...