Rang Tang - banned Christmas advert

• Eio
• Middelbare school
• vwo
• Leerjaar 2

Iceland’s Christmas campaign has been banned from TV because it has been deemed to breach political advertising rules.

As part of its festive campaign the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers.

Match the definitions

1. Howls
2. forest
3. destroy
4. palm oil
5. feeling blue
6. far and wide
7. swear it on the stars

a. Be depressed or sad. 

b. a long, doleful cry uttered by an animal such as a dog or wolf.

c. spread over a very large area or distance.

d. oil from the fruit of certain palms

e. end the existence of (something) by damaging or attacking it.

f. used to make an oath of honesty.

g. a large area of land covered with trees and plants.

Earlier this year, Iceland became the first major UK supermarket to pledge to remove palm oil from all its own-brand foods. Habitat loss in countries such as Malaysia – a major global producer of palm oil – has contributed to the orangutan now being classified as critically endangered.

Use the next slide to look on the internet to read more......

Iceland’s heavy-hitting advert focusing on their stance against the production of palm oil has received plenty of attention since being ‘banned’ from television.

https:

Why was the advert banned?

Why could it be said that 'Iceland' have still managed to get their point across