L2 Reservation for the Trade Show: vocabulary & email

The Trade Show
promoting your company at:
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Slide 1: Diapositive
EngelsMBOStudiejaar 2

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The Trade Show
promoting your company at:

Slide 1 - Diapositive

Cet élément n'a pas d'instructions

  During this project you will:
  • research the corporate identity of your company and possible benefits/ opportunities for future interns
  • learn useful vocabulary around trade shows/ fairs

    Assignments
  • write an email to confirm a reservation
  • design a promotional flyer for your company stand

Slide 2 - Diapositive

The assignment ' mingle with the crowd'  is optional, due to possible time limits.
Your company has decided to participate in a trade show
an exhibition at which businesses in a particular industry promote their products and services. 

Last week you offered to help out with preparing for the trade fair.
Your manager has asked you to come up with a theme for the stand,
in line with the corporate identity of the company. 

Introduction

Slide 3 - Diapositive

Cet élément n'a pas d'instructions

LAST WEEK
TRANSLATE:

Slide 4 - Diapositive

Hand out the worksheets and let the students translate the highlighted words on the right.
Ask students to write down what they like best about each vacancy.
    This lesson
1
2
Different types of displays and equipment you might need for the stand/ booth.

(useful vocabulary)
An email to a venue to confirm the details of a reservation for a booth.

(assignment)
Research        &         Write     

Slide 5 - Diapositive

To create the flyer in lesson 3, students need to research the corporate identity of their selected company,
This flyer will also address internship opportunities and will serve to promote internships, as well as the brand itself.
Your manager asks you to find out which different display options 
the stand/ booth might need. You decide to do some research...

Slide 6 - Diapositive

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For example....   Do you know the words for these items/ equipment?
How would you describe them?
?
?
?
?
?
?
?
?

Slide 7 - Diapositive

From left to right:
tv monitor, (pop up) counter, chair (soft furnishings), (overhead) lighting, banner, promotional flyer, (roller) banner/ leaflet display, computer monitor

Slide 8 - Vidéo

Cet élément n'a pas d'instructions

Have you come up with a theme 
for your company stand?
Let's decide what type of displays and equipment
you might need for your stand/ booth.

Take notes on the different options and
which ones you would like to use during the trade show.
Then let's decide what type of displays and equipment
you might need for your stand/ booth.

Take notes on the different options and
which ones you would like to use during the trade show.
Have you come up with a
suitable theme for your stand/ booth?

Slide 9 - Diapositive

Cet élément n'a pas d'instructions

shell
display scheme
modular
display scheme
bespoke
display scheme
Display schemes/ Stand setups:

Slide 10 - Diapositive

Discuss the differences between the options with the students and tell them to take notes. 
They will also need to decide which option best suits their company stand.
pop up exhibition stand
pop up counter
roller banner
double sided banner
tv monitor
large backdrop stand
seating area/
 soft furnishings
lighting
promotional flyer/ leaflet
display (cabinet)
Equipment/ Exhibition displays:

Slide 11 - Diapositive

Discuss the differences between the options with the students and tell them to take notes.
They will also need to decide which option best suits their company stand.
Worksheet
Work in pairs.
Read the descriptions for different exhibition displays and match them to the correct word.

Which displays/ equipment will you use for your own booth/ stand?

Slide 12 - Diapositive

ANSWERS:
A= pop up counter
B= large backdrop stand/ double sided banner
C= pop up exhibition stand
D= soft furnishings
E= roller banner
F= display cabinet
ANSWERS
Work in pairs.
Read the descriptions for different exhibition displays and match them to the correct word.

Which displays/ equipment will you use for your own booth/ stand?
A= pop up counter
B= double sided banner
C= pop up exhibition stand
D= soft furnishings
E= roller banner
F= tv monitor
G= display cabinet

Slide 13 - Diapositive

ANSWERS:
A= pop up counter
B= large backdrop stand/ double sided banner
C= pop up exhibition stand
D= soft furnishings
E= roller banner
F= display cabinet
uplighters
overhead lighting
lamp stands
ambient lighting
recessed lighting
Lighting options:

Slide 14 - Diapositive

Discuss the differences between the options with the students and tell them to take notes.
They will also need to decide which option best suits their company stand.
yourname@company.co.uk
confirm reservation for trade show
Dear colleague,

The big trade show is coming up in a couple of weeks and I want to make sure that our reservation at the trade show venue is still valid.  Please send an email to info@hollbrooksconferencehall.co.uk and confirm:
- selected type of display scheme: shell/ modular/ bespoke
- selected equipment: pop up stands, counters, (roller) banners, displays etc.
- selected lighting: overhead/ ambient/ recessed lighting, uplighters, lamp stands

Thanks!
Yours faithfully,
Brenda
yourmanager@company.co.uk
EMAIL FROM
YOUR MANAGER
You can decide on the details for the stand but keep the theme/ corporate identity in mind.

Slide 15 - Diapositive

Have students ready to hand in their work when finished (or when deadline).

Could be handed in via Teams.
Evaluation
Have a look at the notes and your email.
Do you have a clear idea of what you want?
Anything else you want to include into the booth design?

Did you like writing the email? Why (not)?
Were you able to finish the email?




next class: creating a promotional flyer

Slide 16 - Diapositive

Reflect and check if the students have a clear picture of their booth design (including neccesary vocab).

Evaluate the writing process and focus in on possible interferences/ struggles students might experience.

Slide 17 - Diapositive

Cet élément n'a pas d'instructions