English 1.1 Lesson 3

• English
• HBO
• Studiejaar 1

Lesson objective

Students will know how to create a press release proposal based on the web lectures and class exercises, thus preparing them for assignment 2 and will have acquired new language/communication skills in English.

What will we do to reach our goal?

1. Case study assignment based on web lecture

2. Directions/exercise for assignment 2

3. English exercises

You have watched... 

the web lecture on the next slide on press releases

web.microsoftstream.com

What do a press release and an article have in common?

Key words we're looking for: information, first sentence, good headline....

Assignment

Find the document "Lesson 3, case study press release" in your Teams environment

You can spend 25 minutes on writing this press release.

Peer feedback

• Are the details clear?
• Is the text interesting and attractive? 

Assignment

Think about your press release:

how will you fill in the key words of the categories!

You have 10 minutes.

What would be a good give-away for the Instagram post?

Grammar

Any questions about the homework?

Note

• Mind your capital letters
• Do not use contractions 

You're asking after someone's preferences:

....... you enjoy going to the cinema?

You're asking after last night's experience:

....... you enjoy going to the cinema?

....... you ever met my cousin Charles?
I could introduce you, you know.

You're telling what's for dinner:

We ...... cauliflower cheese tonight.

NO CONTRACTIONS

You cannot disturb my boss.
She .....an extremely important call.

use the verb MAKE

Homework

Read this blog about press releases: https://www.eventbrite.com/blog/craft-press-release-ds00/

(on the next slide it is a clickable link)

Fill in the format for assignment 2: define the keywords for the categories of your press release.

www.eventbrite.com