Advertising Slogans

• Engels
• MBO
• Studiejaar 1

Slogans

• we can recognise famous slogans 
• we use English and our creativity to create our own slogan

Goals for today:

1. Think the same
2. Think different
3. Just do it
4. Driving machine

1. Impossible is nothing
2. Go further
3. Just do it
4. Run faster

Important for a good slogan?

WHAT TO KNOW ABOUT ADVERTISING SLOGANS

- Short

- Memorable

- Attract attention

“The milk chocolate that melts in your mouth, not in your hand.”

“Have a break… Have a ....

 “It’s the real thing!” 

“Because I’m worth it” 

“Just do it.” 

“The milk chocolate that melts in your mouth, not in your hand.” (M&Ms, 1954)

“Have a break… Have a Kit Kat.” (Kit Kat by Nestle, 1957)

 “It’s the real thing!” (Coca Cola, 1969)

“Because I’m worth it” (L’Oreal, 1973)

“Just do it.” (Nike, 1987)

Slogan Tips

5 Rules

1.  7 words or less
2. Straightforward and simple
3. Tells what the company does
4. Is catchy (rythm)
5. Carries a positive message

If possible, add some humour!

Slogan Thinking, Give it a Try