English 1.1 lesson 5 in 2023-24

• Communicatie
• HBO
• Studiejaar 1

Descent:  lesson 5

PRINT BOULDER COLORADO SAMPLE PRESS RELEASE TO ANALYZE?

Homework for today

1. Work on your draft version of your press release.
2. Watch video How to Write a Press Release and stop watching at 2.50.  Go to next slide or to Moodle for link.

   3.  Unit 24: Read the theory and complete exercise 1.

Video: How to Write a Press Release

Find video link on Moodle.  

You can stop watching at 2.50.

Learning goals

Students

1.  hone their press release writing skills by completing exercises 

2. acquire new language/communication skills

Today

• Improve your press release writing skills 
• Analyze press release headlines
• Analyze a press release

Show students portfolio format on TEAMS

in SHL

1. Knowledge check (all previous web lectures)

2. Practical exercises for writing a press release

3. English exercises

4. Press release Q&A

Format Final Portfolio Requirements

Any questions?  

I want to stress students to follow this format for the so that teachers (hopefully) get a uniform, similar layout from each student.

maybe ask students to check if they've downloaded the templates onto their devices.

Phrase used in weddings.

Final assignment template requirements

Go to Moodle / English / Teaching materials and find:

English Final Assignment template with TOC (Table of Content/Inhoudsopgave) required to use

Download them onto your device.

I want to stress students to follow this format for the so that teachers (hopefully) get a uniform, similar layout from each student.

Deadlines Gradework

Deadlines

Chance 1:    1 November

Chance 2:    6 December

TM:  Problemen met Gradework?

Als er problemen optreden in Gradework bij het uploaden van de producten, volg dan deze stappen.

• Maak een screenshot van de technische problemen die zich voordoen.

• Mail het screenshot samen met de documenten die u probeert in te dienen naar [e-mail].

• Doe dit voor of uiterlijk 15 minuten na de deadline.

• Als de bestanden te groot zijn, verstuur de documenten dan via We-Transfer.

Heb je nog andere vragen over Gradework, neem contact op met [e-mail].

Wij zullen jezo snel mogelijk helpen.

Students have already received an email about this.

This Gradework information is also covered in the Learning Coach sessions.

However, it bears repeating in our English lesson.

TME - Problems with Gradework?

If problems occur in Gradework when submitting the products, follow these steps.

 

- Make a screenshot of the technical problems that occur.

- Mail the screenshot as well as the documents you are trying to submit to [e-mail].

- Do this before or no later than 15 minutes after the deadline.

- If the files are too large, send the documents via We-Transfer.

If you have any other questions about Gradework, please contact [e-mail]. We will help you as soon as possible.

Students have already received an email about this.

This Gradework information is also covered in the Learning Coach sessions.

However, it bears repeating in our English lesson.

KAHOOT 

Mixed verb tenses:  choose the right tense (10 questions)

create.kahoot.it

13 questions.

1st question:  Recent research .....

This is what you need to include in your Press Release.

Just a reminder for the kiddies about the order or information required in the structure of a press release.

In journalism, the inverted pyramid refers to a story structure where the most important information (or what might even be considered the conclusion) is presented first. 

The who, what, when, where and why appear at the start of a story, followed by supporting details and background information. 

This writing style is different than, for example, academic writing, where an abstract may summarize the main findings, but the content typically focuses first on the details, leading to the conclusion which appears at the end of the article.

The name “inverted pyramid” comes from picturing the broad facts at the top of the story, followed by smaller and smaller details, like a triangle balanced on one corner.

Press Release format in a nutshell 1/2 

• Logo
• Add: FOR IMMEDIATE RELEASE
• Press release headline – The press release headline should encapsulate your main message. It appears at the top, in bold.
• Intro lead starting with Place, Country,  Date of Release (see blank format on Moodle to follow) 
• An enticing first sentence of 1st paragraph
• Body copy containing the announcement details – the who, what, when, where, why and how

Press Release format in a nutshell 2/2

• Paragraphs to Add Information (Source/Essentials)
• Direct quotes from important people 
• Boilerplate:  Company Description
• Contact Information (contact person, website address, phone number, IG page, Twitter handle)
• Add "###" at the End

Analyze a press release

1. Go to Moodle / Engels / Lesmateriaal
2. Find and read:  Example press release to analyze (Boulder, Colorado)
3. Work in small groups of 3 - you have 7 minutes to analyze this press release.
4. Determine what the 5Ws are in the press release.  
5. Write them down. (quiz follows)

Find a way that suits you to share this link and the document that has the press release - if you want to share the latter.

WHO (par. 1)
Who is issuing the news?

WHAT (par. 1)
What is the news they share?

WHERE
Where does the event
take place?

1. Boulder, Denver and Colorado
2. Boulder, Colorado
3. Eventbrite
4. Colorado

WHEN (par. 1)
When will the event take place
(day, date, time)?

Why are Boulder, Denver
and Colorado Springs mentioned in par. 2?

1. That is where startups that the students can join are located
2. That is where Startup Summer has their offices
3. That is where Nancy Phillips lives
4. That is where the kick-off party will take place.

Paragraph 1

Par. 2 & 3

What is the function of par. 4
(starting with "Founded in...)

1. It summarises the content of par. 1
2. It serves to stimulate people to join Startup Colorado (CTA)
3. It gives background information on Startup Colorado

par. 4

Contact details

Contact:

Janet Smith, Media Relations

[e-mail]

[phone]

# # #

The inverted pyramid is completed

About headlines 

Use the active tense: so for example 'opens', not opened, opening

The first letter of each key word should be capitalized.  

 Use capital letters for: nouns, verbs, adjectives, adverbs

Your opinion on this headline

District 'Kop van Zuid' in Rotterdam Achieves 95% Visitor Rate  because of Successful Promotion Campaign. 

Conjunctions are linking words, such as 'and', 'because', 'then', 'however', that help your reader follow your train of thought, or see the connection or relationship between ideas and arguments.

Conjunctions can also add clarity to your writing, especially an argument or essay.

Your opinion?

😒🙁😐🙂😃

It was an example of a good press release headline

The headline incorporates a figure (95%) that show why the news is significant and demonstrates that the campaign was successful.

What do you think of this one?

Heinz Is Searching for its First-Ever ‘Head Burger Artist’

What is your opinion?

😒🙁😐🙂😃

Another good headline

The headline shows a clear news value – the use of  the words  'First-Ever' helps to capture the attention of the audience and also the words: 

‘Head Burger Artist’

raise curiosity.

Man Bites Dog

What do you think 

of this one?

What is your opinion?

😒🙁😐🙂😃

Another good headline

The headline shows a clear news value.

The unusual use of  the words  Man Bites Dog helps to capture the attention of the audience.

It is unusual because it goes against the grain of what we normally expect.  Namely, Dog Bites Man.

What would be your press release headline?

Your Headline

Are you feeling confident in writing the press release?

Yes

No

Somewhat

What to include in my self-reflection

1. Spiderweb 1 and 2
2. Giving and receiving peer feedback
3. Expert feedback
4. Grammar theory, quizzes, assignments, tests (diagnostic + review)
5. The writing process during term 1.
6.  How did I start and where am I now?
7. What did I learn about structure, style, tone of voice (register), writing for my target audience,  vocabulary, grammar etc.

If teachers do not have time to address this sheet, then shift over to lesson 6.

Self-reflection about the writing process

Go to Moodle and find the guidelines for writing your Self-reflection about your writing process.

Grammar review module 5

Go to your book and do assignment 4 'Treasure Island' on p. 117.

Grammar review (book) module 5: page 116-117

Students who do not yet have the book can go to Moodle / English / MGL Scans and find this screenshot.

PRINT COPIES AND DISTRIBUTE HARD COPIES IN THE LESSON.

ADD TO REFLECTION

You can manage this as you see fit.

1. Have them read the assignment.

2. Do the assignment.

3. Give them 15 minutes (?)

4. Then they take the Kahoot where they will see the answers.

LAST LESSON

1. Dedicated to consultancy, questions, expert feedback

2. A grammar quiz

3. Grammar Review test

4. Get started on Reflection about Writing