Lesson 4

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Slide 1: Diapositive
EnglishVocational Education

Cette leçon contient 18 diapositives, avec diapositives de texte.

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Slide 5 - Lien

1. Which two marketing strategies does he mention?
2. What does he say about 
a) the OneCafe company, and b) Lux?

Slide 6 - Diapositive

Darrell Kofkin is Chief Executive of the Global Marketing Network, a training organisation which offers qualifications in international marketing. 
Listen to the interview and complete the gaps in these two extracts .

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Time for speaking ;)
Brainstorming is a useful way of generating creative ideas in meetings. Decide which of these tips are good advice and which ones you disagree with. 

Slide 12 - Diapositive

Listen to the first part of a brainstorming meeting between Martin
Thomas, the Marketing Director, who chairs the meeting, and three other members of the Marketing Department at Business Solutions Limited: Carol Rueckert, Caroline Holloway and Guillem Rojas. Then answer these questions.

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Now listen to the rest of the meeting and answer these questions.

Slide 14 - Diapositive

Linking words
We called the meeting in order to discuss some pressing issues.
He has called a meeting of all parties, with a view to forming a government.
She agreed to organize the event so that her boss would like her better.

in order to + V
with a view to +Ving
so that + sentence

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