P3 Week 5 -Across borders - Slogan quiz transcreation chat GPT

• Engels
• MBO
• Studiejaar 1

Project Across borders

You will be assigned a country

Project across borders

Week 5

Today's plan

• Pars
• McDonalds task 5 - Read and answer
• McDonalds task 6 - Research McDonalds worldwide
• Language tree & language concepts
• Slogan quiz
• Next lesson - Transcreating - What's that all about? 
• Next lesson - Your turn to transcreate

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Do Task 5 & 6 about McDonalds worldwide

www.theguardian.com

As precise as possible

Personenkraftwagenlager

Freikörperkultur

English vs. German

As precise as possible

Many different meanings 

As precise as possible

Personenkraftwagenlager

Freikörperkultur

English vs. Spanish

Soy Gaby (am Gaby)

La chicha guapa.

El chicho guapo

Un vaso /baso/ de agua

(v is pronounced as b)

I am Gaby

The pretty girl

The handsome boy

A glass of water

As precise as possible

Personenkraftwagenlager

Freikörperkultur

English vs. Other languages 

Something you have

Ik heb honger

Ik heb liefdesverdriet

Tengo hambre

Something you are (a state) 

I am hungry

I am lovesick 

As precise as possible

Personenkraftwagenlager

Freikörperkultur

English vs. Indonesian

Enak - tasty/yummy

Uenak - delicious

Ueeenak - The best I've ever had. 

Plural 

Anak = child

Anak anak = anak2 = children

Tasty

As precise as possible

Personenkraftwagenlager

Freikörperkultur

English vs. Indonesian

No tenses - 

Jam Karet = rubber time

Kemarin (yesterday) aku jalan ke pasar.

Hari ini (today) aku jalan ke pasar.

Besok (tomorrow) aku jalan ke pasar.

Tenses

Time is very important

Yesterday I walked to the market

Today I walk/am walking to the market

Tomorrow I will walk to the market. 

As precise as possible

Personenkraftwagenlager

Freikörperkultur

English vs. Indonesian

dia

Siblings

Kakak = older brother/sister

Adik = younger brother/sister

He/she/it

Siblings (brothers/sisters)

Brother = male

Sister = female

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Slogan Quiz

Listen to the slogan and write down the name of the brand on your post-it..

1
Just do it

2
Er is geen betere

3
De enige echte

4
It's finger lickin' good

5
Steeds verrassend, altijd voordelig

6
Niet omdat het moet, maar omdat het kan.

7
Hamsteren

8
Because you're worth it

9
De winkel van ons allemaal

10
The best a man can get

11
Geeft je vleugels

12
Think different

13
There are some things money can't buy. For everything else, there is .......

14
Once you pop, you can't stop

15
Smelten in je mond, niet in je hand

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Transcreation - McDonalds "I'm lovin' it" 

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Translation Transcreation

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Step 1 Transcreation

Transcreation is a blend of translation and creativity. 

Specialist creative translators will take the essence of the source material and create new material which is crafted specifically for the local market. 

Transcreation has the power to create marketing content that will have maximum impact on your local customers. 

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Step 2 Commentary

Learn about the culture through locals and take this into account when translating. 

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Step 3 Back-translation

Translate the slogan back into your own language

Literal back-translations of each slogan/headline are also provided for marketers to understand how the slogans have been adapted for overseas audiences.

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Step 4 Market review and approval

Having someone who either works for your company or knows it very well, on the ground in the local market can be hugely beneficial. 

They will give you important insight into any nuances around how the brand is received in their territory and any local industry information that might be useful. 

A good translation partner will work directly with your in-market champion from the start to help deal with challenges, speed up the translation process, meet deadlines and keep costs down.

Use transcreation on these slogans

1. Biertje? (Heineken)
2. Heerlijk helder Heineken
3. Hamsteren (AH)
4. Dat is het lekkere van Albert Heijn
5. Praxis. Dat zeg ik
6. Gezelligheid kent geen tijd
   
7. Zo, nu eerst een Bavaria
8. Mooi wat iets kleins kan doen (Etos)
9. Geen punt bij Karwei

As precise as possible

Personenkraftwagenlager

Freikörperkultur

What slogans did you come up with?

Write your slogans on the corresponding papers. 

You are going to use AI to help you find possible alternatives. Open ChatGPT and 

Biertje?

With the help of Chat GPT

Dat is het lekkere van Albert Heijn

With the help of Chat GPT

As precise as possible

Personenkraftwagenlager

Freikörperkultur

Find an English alternative for 

Make sure it's an acronym (Bewust Onbeschonken Bestuurder) and a name. 

Use any tool you want to help you. 

Project Across borders

You will be assigned a country

Eindopdracht - Je maakt een video waarin jij vertelt over de cultuur van jouw (aangewezen) land.

Voorwaarden opdracht

• Je eindopdracht wordt alleen beoordeeld als je opdracht 1t/m 7 in Engels/Bronnen goed hebt afgerond. 
• De video duurt tussen de 2 en 3 minuten (niet langer)
• Je vertelt in je eigen woorden (geen opsomming van feiten) en leest niet voor, je mag steekwoorden op een papier of op je telefoon gebruiken tijdens je video. 

In de video vertel je over de volgende onderwerpen:

1. Een korte intro over jouw land.
2. Een ritueel en symbool uit jouw cultuur. (Uit de culturele ui)
3. Twee interessante bezienswaardigheden uit jouw land. 
4. Uitleg waarom jij wel of niet zes maanden in jouw land zou willen wonen.  

Deadline - Vrijdag 22 maart 23.59 uur