Unit 4 Global Markets

Unit 4
Global Markets
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Unit 4
Global Markets

Slide 1 - Diapositive

How are we feeling today?

Slide 2 - Carte mentale

What is the BEST explanation of a global market?
A
International trade between countries
B
Trade of goods and services between businesses on a global basis
C
Trade between businesses and consumers on a global basis
D
The buying and selling of goods and services on a global basis

Slide 3 - Quiz

What skill/knowledge is not required for working in a global market?
A
knowledge of different (business) cultures
B
Good language skills
C
Ability to recognise and react to different communication styles
D
Good non verbal skills

Slide 4 - Quiz

Slide 5 - Diapositive

Questions photo:

  • Is this a local or global market?

  • Where do the fruit and vegetables probably come from?

  • Who probably buys it?



Slide 6 - Diapositive

Which multinational brands and products are popular in your country?

Slide 7 - Question ouverte

What makes them popular?

Slide 8 - Question ouverte

What local products are the most popular in your country?

Slide 9 - Question ouverte

Will everyone in the world want the same food, clothes and other products in the future? Why/why not?

Slide 10 - Question ouverte

You are going to watch a video (4.1.1. ) in which is explained how Volvo and Starbucks have adapted their products to the Chinese market.

How do you think they adapted their products to the Chinese market?




Slide 11 - Diapositive

How do you think they adapted their products to the Chinese market?

Slide 12 - Question ouverte

Listen and watch the video (4.1.1.) again and answer the following questions.


Slide 13 - Diapositive

You will be given 5 minutes to think about the following questions. 

1. Why did Volvo and Starbucks  make changes for the Chinese market?
2. What special features  would you  most  like to have in a car?
3. How could Starbucks  grow their coffee  market in China?
4.How could  a Chinese tea brand grow   their global market?

Slide 14 - Diapositive

Adjective and noun collocations.


Slide 15 - Diapositive


Slide 16 - Diapositive

Slide 17 - Diapositive

Exercise 7
1._________(verb) adaptation/adaptability(noun
adaptable (adjective)

Slide 18 - Question ouverte

2._________(verb) appeal (noun), appealing (adjective)

Slide 19 - Question ouverte

3. consume(verb), consumer/ 3.______(noun), consumable(adjective)

Slide 20 - Question ouverte

4. customise(verb), 4._________(noun), 5.__________/customisable(adjective).

Slide 21 - Question ouverte

6._________(verb), 7__________(noun), grown(adjective)

Slide 22 - Question ouverte

8. prefer (verb), 8._________(noun),preferable(adjective).

Slide 23 - Question ouverte

produce(verb), 9._________/production(noun), productie(adjective).

Slide 24 - Question ouverte

10. _________(verb), specialist/specialisation(noun), special(adjective).

Slide 25 - Question ouverte

standardise(verb), 11. _________/standardisation(noun), standard(adjective).

Slide 26 - Question ouverte

target(verb), 12.________(noun)

Slide 27 - Question ouverte

Slide 28 - Diapositive

What surprised you the most of Ikea's customisation for China?

Slide 29 - Question ouverte

Slide 30 - Diapositive

How succesfully have you achieved the lesson outcome? Give yourself a score from 1-5 for the following skills we practised: 1.vocabulary 2. listening practise 3.Project exercise

Slide 31 - Question ouverte

Find the my self assessment of unit 4 on teams. Reflect on what you have learnt in 4.1. 

Slide 32 - Diapositive