English Part 6: Propaganda Long

• Engels
• Middelbare school
• vwo
• Leerjaar 4

Propaganda techniques

Take notes during the following two videos about the 7 most common propaganda techniques and how they work, to answer the questions that follow.

Assistance

If your notes aren't comprehensive enough to answer the questions, use the website (especially 'decoding propaganda') on the next slide for more information. 

You need to write down your answers and upload photos of your answers.

https:

In your own words, describe "bandwagon". Include a link or upload an example.

In your own words, describe "plain folks". Include a link or upload an example.

In your own words, describe "card-stacking". Include a link or upload an example.

In your own words, describe "glittering generalities". Include a link or upload an example.

In your own words, describe "testimonial". Include a link or upload an example.

In your own words, describe "transfer". Include a link or upload an example.

In your own words, describe "name-calling". Include a link or upload an example.

Advertising terms

Read the document on the following page and answer the questions that follow.

www.consumer.ftc.gov

What is a target audience (target market)

What kinds of target markets do they talk about?

Why do companies use target marketing?

In the cell phone example, what are some of the ways companies try to sell their products?

Implied message

 An implied message is what the advertisement/commercial is suggesting about their product. It’s what they are suggesting their product/service can or will do, for instance the AXE commercials which somehow imply that every woman will love a man using AXE. Find another example, explain the implied message and either paste a link to the example or upload a picture of it.  

https:

Your example of "implied message"

Print ad analysis

Choose one advertisement from the following two sites.  Answer the questions for the ad you chose.

What images/pictures are featured in the ad?

What kind of text is included in the ad? What does it say?

What is the implied message of the ad? What is the ad saying about the product?

How do they try to sell the product? What techniques do they use?

Who is the target audience/market they are trying to sell the product to?

What, if any, propaganda techniques are used?

Do they use logical (logos), emotional (pathos), or character (ethos) appeals in their ad? How do they use them?

Superbowl commercials

Following are 6 SuperBowl commercials from this year. SuperBowl advertising time is the most expensive time in the US: this year 30 seconds of time cost advertisers $5 million dollars, and that does not include the price of making the commercial. Watch all the commercials and select one to answer the questions that follow. 

Which commercial are you going to discuss?

What happens in the commercial?

What is the implied message? What are they saying their product or company can or will do?

Who is the target market/audience they are trying to sell their product to?

What techniques do they use to try to sell their product in the commercial?

Which propaganda techniques, if any, are used?

Which appeals do they use? Are they logical, emotional, or character?

Do they actually show or tell you why their product is good/beneficial/etc.?

Test week preparation

You will be given three advertisements to prepare. You will analyse all three, using the questions from this powerpoint as much as possible. Create a list of bulletpoints (15 max.) per advert. At the start of the test, we will tell you which advert to talk about! We will expect approx. 8 minutes of analysis, after which we will have a maximum of 7 minutes discussion, where we will ask questions to clarify things if need be.

What do I need to mention in the analysis?

- Subject

- Visual and literal components

- Audience

- Purpose

- Techniques used

- Effect of the techniques