Masculinity 3

• Engels
• Middelbare school
• vwo
• Leerjaar 5,6

Changing the construct

Assignment 2.18 (Philpot)

Using your awesome research skills, find an image related to 'role reversal in advertising'. 

Create a Google Doc with the image and your answers to the following questions:

What is the main message of your image?

What contextual knowledge does the reader need in order to understand the image?

Is your image an advert, an awareness campaign, a spoof, a parody, a pastisch, or a combination?

How is your image similar to or different from Text 2.17?

Text 2.17 is another ad in the same awareness campaign. 

Counterstereotype

an unexpected representation of a person

Text 2.18 includes counterstereotypes of what you expect of nurses. Analyse the text and discuss your answers to these questions as a class. 

a. Compare the language of the male-based version of Text 2.12 (pg 110) to that used in Text 2.18. 

b. Look back at the list of potentially offensive phrases from Activity 2.3 (pg 109). "To be 'man enough' - the phrase in Text 2.18 - is not listed there. Should it be? Do you consider it offensive?

c. What social constructs or stereotypes of manhood does Text 2.18 reinforce? How?

d. Is Text 2.18 progressive? (advocates for social change and promotes equality)

Assignment

Find an example of counterstereotyping in the media.

• a successful person from an ethnic minority
• a man in a caring role (dadvertising)
• a woman in a position of power

How effective is your example of counterstereotyping in promoting equality?

Learner Profile Reflection

AOE question

How do the conventions of different types of text develop over time?

Tip: look at the techniques used in advertising a certain product from decade to decade. 

Is this unit relatable to WAPZ?

HL Essay

On page 122 of the textbook is a good example of an HL essay. 

Line of Inquiry

"To what degree are the Oregon Center for Nursing's counterstereotyping techniques counterproductive in achieving its goal of encouraging men to become nurses?"

What are the topic sentences of the body paragraphs of this essay?