Persuasive Writing Yr 11 Gen Eng

• English
• Secondary Education
• Age 11

Do you think mask wearing should be mandatory in public places if you have cold/flu symptoms? Why/why not?

Do you think the voting age should be lowered? Why/why not?

Effective Persuasion

There are 3 things to consider (in useful Greek words).

1. Pathos

2. Logos

3. Ethos 

Which of the 3 persuasive angles?

1. Pathos
2. Ethos
3. Logos

Persuasive Techniques

aim to engage people’s feelings, not logic or reason. If a writer can manipulate a reader to feel a certain way, that reader should be more likely to agree with the writer’s overall contention (argument/point).

What is an emotive synonym for confident?

What is an emotive synonym for carefree?

Is "crowd" more emotive than "mob"?

Yes

No

Persuasive techniques

Attacks

If you can make your opposition seem less credible, you may be more likely to get a reader to agree with your side of the argument.

Repetition 

This can be done with starts of sentences, phrases, or words.

Hyperbole - exaggeration 

Eg. The worst thing in the world is....

Emotive language - connect with audience's emotions

A few years ago, American fast food restaurant Burger King waged a war with another fast food chain, Wendy's, by promoting people's tweets complaining about Wendy's.
Which persuasive technique is used?

1. Rhetorical Question
2. Attack of the competitor
3. Alliteration
4. Inclusive language

Inclusive language

Inclusive language aims to directly address the reader, either personally or as a member of a shared group. This involves using such words as us, we, you, our.

Rhetorical questions

A rhetorical question is one in which the answer is so obvious it is not required. The idea here is not to receive an answer, merely to reinforce a point. It engages the audience. 

Example:

Should footballers be treated as above the law?

Which persuasive technique is used?

1. Anecdotal evidence
2. Colloquial language
3. Rhetorical question
4. Repetition

Alliteration grabs audience's attention. 

Eg. Mobiles make me mad!

Cliché  - using overused and worn-out expressions to help audience understand ideas.

E.g. Good mergers in WA are as rare as hen's teeth."

Anecdotes - personal stories (these can be made up for English tasks). They are used to create connection/illustrate a point.

Figurative & Descriptive Language

Figurative language includes similes and metaphors. They allow the audience to picture things/create an image in their minds.

Descriptive language - adding adjectives/adverbs to nouns and verbs has a similar impact. 

Example -

'the boy ran quickly'

What is an adverb you could use to describe how someone was running?

Persuasive techniques you noticed

Persuasive techniques you noticed

Persuasive techniques you noticed

Persuasive techniques you noticed