Period 2 Lesson 1

• Engels
• MBO
• Studiejaar 3,4

Period 2B - Lesson 1

Schedule for period 2B - Listening test, TOA, (assignment like the highflyer)

Assignment results. GO & NO/GO

Today's lesson: New Year's resolutions

New Year's resolutions

Do you have any?

 New Year's resolutions

Why do most New Year's resolutions fail? Discuss in groups/pairs for a minute or two.

Afterwards we're going to watch a video about it.

Goals

Think of a resolution if you don't have any (health, education, personal development) etc.

SMART

Specific = ''I am going to get my degree at Deltion''

Measurable = Credits, date, time, etc.

Acceptable = Logical? Does it make sense?

Realistic = Manageable, attainable, believable

Time = Short-term, med-term, long-term

Period 2B

Listening test in mid-February.

Practice makes perfect!

Commerce related GO NO/GO assignment series: listening, speaking,

reading + writing.

Reading

Sugar tax - PepsiCo

In pairs, do research and write down the differences between the sugar tax in the Netherlands and Carrefour - PepsiCo.

Write information down about the following:

What happens to customer satisfaction, is sugar tax effective and how sugar tax influences high, medium and low-income families.

Period 2B

Listening test in mid-February.

Practice makes perfect!

Commerce related GO NO/GO assignment series: listening, speaking,

reading + writing.

Today's schedule

- Information about the Valentine's Day project

- Reading

- Research on your own product

- GO NO/GO assignment at the end of the period

Why Valentine's Day?

As a company you have to be prepared for nearly all holidays.

How do you do that?

What do you do?

How long do you have to prepare?

Which option would you choose as a gift for Valentine's Day?

1. Clothing/jewelry
2. Flowers
3. Evening out
4. Something else

What is the maximum amount of money you would spend on a gift for your partner?

In your opinion, what are the key elements of a successful Valentine's Day marketing campaign for a business?

At the end of this lesson series you have to come up with a Valentine's Day product to promote. Do you have an idea?

Go to > Padlet > Reading article in the middle.

Product research

Step two - Market research

Step three - research and profit 

Where to buy your product(s)? For how much?

Calculate your net profit > see example step three

READ STEP THREE

Step four - comparing platforms

Which website are you going to pick and why?

Compare three websites and talk about the pros and cons.

Lastly, pick one to sell your product on.

READ STEP FOUR

Step five - creating a flyer

Create an attractive flyer for your product.

How? Go to www.canva.com to register an account and start your design! 

READ STEP FIVE

Step six - presentation

By using the flyer you’ve created, you’re going to give a short presentation on what you’ve done. 

 The presentation has to be at least two-minutes