Ancient Advertising: From Papyrus to Printing Plate

Ancient Advertising: From Papyrus to Printing Plate

Learning Objective

Understand the evolution of ancient advertising techniques and their impact on modern advertising.

What do you already know about ancient advertising techniques?

Introduction to Ancient Advertising

Explore the use of papyrus for sales messages and wall posters in ancient Egypt and its impact on advertising.

Commercial Messages in Pompeii and Arabia

Examine the discovery of commercial messages and political campaign displays in the ruins of Pompeii and Arabia.

Lost and Found Advertising

Discuss the common practice of lost and found advertising on papyrus in Ancient Greece and Ancient Rome.

Wall/Rock Painting for Commercial Advertising

Explore the manifestation of wall or rock painting for commercial advertising in ancient forms and its continuation in modern times.

Ancient Advertising in Asia, Africa, and South America

Examine the presence of wall painting as an ancient advertising form in various parts of Asia, Africa, and South America.

Ancient Chinese Advertising

Investigate the earliest known advertising in ancient China, including oral advertisements and calligraphic signboards.

Earliest Identified Printed Advertising Medium

Examine the copper printing plate from the Song dynasty as the world's earliest identified printed advertising medium.

Interactive Activity: Historical Role-Play

Engage in a role-play activity to simulate ancient advertising scenarios using papyrus and calligraphic signboards.

Impact on Modern Advertising

Discuss how ancient advertising techniques have influenced modern advertising strategies and mediums.

Q&A Session

Address any questions or discussions from the lesson and clarify any points of confusion.

Ancient Advertising in Review

Review the key points of ancient advertising techniques and their significance in historical and modern contexts.

Critical Thinking Activity

Engage in a critical thinking exercise to evaluate the effectiveness of ancient advertising methods in today's digital age.

Comparative Analysis

Compare and contrast ancient advertising techniques with modern digital advertising platforms and strategies.

Group Discussion: Cultural Influence

Facilitate a group discussion on the cultural influence of ancient advertising practices in diverse regions of the world.

Reflection and Conclusion

Reflect on the significance of ancient advertising techniques and their enduring impact on global marketing practices.

Homework Assignment

Assign a research task to explore the evolution of advertising in a specific ancient civilization and its influence on modern advertising.

Quiz Preparation

Prepare for a quiz on the key concepts and historical significance of ancient advertising techniques.

Quiz on Ancient Advertising

Take a quiz to test your knowledge of ancient advertising techniques and their impact on modern marketing.

Lesson Summary and Review

Summarize the main points of the lesson and review the key takeaways about ancient advertising techniques.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.