MCE P9 - Week 4 Influencers -

• Engels
• MBO
• Studiejaar 1

 Influencers 

What are influencers and how can you use influencer marketing in the future?

What are influencers?

Influencer

An influencer is a famous person with many followers on social media influencing other people.

This can be about make-up, travelling, fashion, fitness, food, etc. The influencers know about certain topics. 

Because they have many followers, there are companies that ask them to promote their products. 

The decisions that you make are influenced by people that you trust. Your family, friends and also influencers! 

A social media influencer is not someone who ....

1. guides the decisions of his or her followers.
2. is an expert about a certain topic.
3. pays his or her followers to buy certain products.
4. has many followers that pay attention to his or her opinion.

Who is your favoutire influencer and what products do they promote?

Influencer marketing

What is influencer marketing?

• Companies make arrangements with influencers to promote their products during videos. 
• Influencers have loyal fans and can reach many people with their posts.
  
• This allows companies to make their product known to a specific target audience.

Statistics

• Instagram usage has grown 10x in the past 5 years.
  
• Instagram is by far the most important channel for influencer marketing.
  
• Google searches for influencer marketing have grown 1500% in three years.
  
• In short, influencer marketing is becoming increasingly important. 

What product would you consider buying?

1. 
2. 
3. 
4. 

Relationship & trust

Why you buy a product has to do with the relationship and trust 
in the influencer.

You often watch videos from the same influencer and you 
therefore build a relationship with him/her. As a result, you 
trust their opinion about a product.

If you like an influencer then you are more likely to buy products 
from them than if you don't find an influencer interesting. 

Have you ever bought a product after an influencer promoted it? If so, which product?

How do you feel about influencers advertising in their posts (making money)?

Are influencers' opinions about products reliable?

1. Yes
2. No

Answer the questions about influencers on the following website.

www.liveworksheets.com

Open the website on the following slide

Investigate 4 of the 14 top event industry influencers. (you can choose which ones) and write about them. 

www.eventdex.com

Open the website on the following slide

Investigate 4 of the 10 marketing & communication influencers. (you can choose which ones) and write about them. 

www.launchmetrics.com

Bronnen

Foto 1: Felipe, M. (z.d.). Geraadpleegd op 9 september 2020, van https://unsplash.com/s/photos/influencer 

Foto 2: Gupta, A. (2020, 5 juni). Geraadpleeegd op 9 september 2020, van https://storymaps.arcgis.com/stories/05f5137daa804e89b1980b2c0cda9766 

Foto 3: 2xCeed. (z.d.). Geraadpleegd op 9 september 2020, van https://2xceed.nl/influencer-marketing/ 

Video 1: Nikkie Tutorials. (2019, 19 mei). THE NEW WORLD'S MOST FULL COVERAGE FOUNDATION?? | NikkieTutorials. Geraadpleegd op 9 september, van https://youtu.be/9cPsX5_1sGo 

Foto 4: Influencer MarketingHub. (z.d.). The State of Influencer Marketing 2019 : Benchmark Report [+Infographic]. Geraadpleegd op 9 september van, https://influencermarketinghub.com/influencer-marketing-2019-benchmark-report/ 

Video 2: Glambassador. (2019, 19 september). What is Influencer Marketing? Geraadpleegd op 9 september 2020, van https://youtu.be/LvTxAWQrsJ8 

Foto 5: Cristine. (2016, 4 augustes). Too Faced The Power of Makeup Palette by NikkieTutorials for August 2016. Geraadpleegd op 9 september 2020, van https://www.temptalia.com/too-faced-the-power-of-makeup-palette-by-nikkietutorials-for-august-2016/

Bronnen

Foto 6: Cellssi. (z.d.). Geraadpleegd op 9 september 2020, van https://www.cellsii.com/morphe-x-james-charles-39-color-mini-palette/ 

Foto 7: LVMH. (2017, 18 september). Rihanna launches Fenty Beauty by Rihanna makeup brand with Sephora exclusive. Geraadpleegd op 9 september 2020, van https://www.lvmh.com/news-documents/news/rihanna-launches-fenty-beauty-makeup-brand-with-sephora-exclusive/ 

Foto 8: Kylie Cosmetics. (z.d.). Geraadpleegd op 9 septmber 2020, van https://www.kyliecosmetics.com/products/red-velvet-velvet-lip-kit-2 

Foto 9: Lotz, G. (z.d.). Geraadpleegd op 9 september 2020, van https://unsplash.com/photos/CiSizRTO8U8