Cette leçon contient 42 diapositives, avec quiz interactifs, diapositives de texte et 1 vidéo.
Éléments de cette leçon
T1 Customer Needs
Slide 1 - Diapositive
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Slide 4 - Diapositive
What is an example of a product?
A
A haircut
B
A smartphone
C
A yoga class
D
A legal consultation
Slide 5 - Quiz
Which statement best describes a service?
A
Involves physical attributes
B
Intangible and involves a customer interaction
C
Can be owned and stored
D
Requires assembly or production
Slide 6 - Quiz
What is a characteristic of a product?
A
Tangible and can be owned
B
Intangible and cannot be owned
C
Involves a direct interaction with the customer
D
Requires ongoing maintenance
Slide 7 - Quiz
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Slide 13 - Diapositive
How can a business like Ferrari suggest their products are 'good value'?
Slide 14 - Carte mentale
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Slide 18 - Diapositive
What impact can too much choice have on business efficiency?
A
Streamlined production process
B
Increased complexity and inventory management, therefore increased costs
C
Decreased operational costs
D
Reduced need for market research
Slide 19 - Quiz
How can offering too much choice affect customer satisfaction?
A
Reduces options for customers
B
Simplifies decision-making process for customers
C
Overwhelms and confuses customers
D
Boosts customer loyalty
Slide 20 - Quiz
Slide 21 - Diapositive
Slide 22 - Vidéo
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Slide 24 - Diapositive
“Current online takeaway food options and delivery experiences are sub-par. Customer choice is limited to restaurants that already provide a takeaway service, which tend to be on the lower end of the scale. Our mission is to bring the world’s best local restaurants to everyone’s home or office. Deliveroo is transforming the way people think about food delivery by offering fast, transparent and reliable delivery from premium restaurants. We bring people high-quality local cuisine from the places that our customers know and love.” 1. Outline one way that Deliveroo provides customer convenience.
Slide 25 - Question ouverte
“Current online takeaway food options and delivery experiences are sub-par. Customer choice is limited to restaurants that already provide a takeaway service, which tend to be on the lower end of the scale. Our mission is to bring the world’s best local restaurants to everyone’s home or office. Deliveroo is transforming the way people think about food delivery by offering fast, transparent and reliable delivery from premium restaurants. We bring people high-quality local cuisine from the places that our customers know and love.” 2. Analyse the type of customer Deliveroo is targeting with the service it provides.
Slide 26 - Question ouverte
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Slide 30 - Diapositive
What are some advantages (to both the business & customer) of using traditional methods of payment (cash, cheque etc)?
Slide 31 - Carte mentale
What are some disadvantages (to both the business & customer) of using traditional methods of payment (cash, cheque etc)?
Slide 32 - Carte mentale
What are some advantages (to both the business & customer) of using non-traditional methods of payment (PayPal, mobile etc)?
Slide 33 - Carte mentale
What are some disadvantages (to both the business & customer) of using non-traditional methods of payment (PayPal, mobile etc)?