Unit 10 - chapter 4. Be able to interpret research findings

• Market research
• MBO
• Studiejaar 3

Welcome to your online market research class.

Today we will:

* Discuss case study removing tattoos page 255

* Chapter 4: Be able to interpret research findings

Let's look at the case study

1. Define the issue

2. set out five market research objectives

3. who is the target audience for the research

4. what data will you want to collect?

5. what methods will you use to collect the data?

6. who will collect it and when?

7. How will you present the data?

1. Define the issue

What 5 market research objectives?

Who is your target audience?

What data will you want to collect?

What research method would you use to collect the data?

1. focus group
2. E-market research
3. field trial
4. survey

How will you present the data?

What are 3 ways of representing the 'average'?

Please read 4.2 

(page 269 to 271) 

What have you learned?