Les 2.8 Travel & Hospitality

• Engels
• MBO
• Studiejaar 1

Describe the word:
TARGET GROUP in English

What kind of targetgroups can you think of within the travelbranche?

Soorten reizigers, de doelgroepen die de studenten gaan gebruiken in de opdracht

What types of travelers can you think of? Name 2-3 examples.

wat voor persona's zijn er voor deze video bedacht?

Can you describe the term PERSONA from what you have learned from the Vakantiebeurs?

What do you need to keep in mind when making a persona?

Age is a good characteristic of a persona

1. True
2. False

Characteristics are not important for creating a persona

1. True
2. False

Creating personas is important for personalised marketing

1. True
2. False

Personas are not very effective in communication

1. True
2. False