BP_Communication in Business_Week 2

• Engels
• MBO
• Studiejaar 2

A storytelling case

Storytelling in business - why is it useful?

Story telling - the goal

What stories do you remember from your childhood?

Any idea about storytelling in business?

 It helps businesses stand out from their competitors, providing their customers with a storyline in which they will remember them. Stories in the business help large brands connect with customers in a deeper, more meaningful manner.

What do these words mean?
revenue / hefty / portable / equivalent

Revenue = a company's income

Hefty = strong

portable = something you can take with you

equivalent = identical, the same

Download the word file

1. SBIS > onderwijscatalogus> Engels JAM LJ2> Period 4> Lesson 2

2. Watch the video about Coca-cola and do the exercises.

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