2MC - week 11

• Engels
• MBO
• Studiejaar 1

Welcome

English

Mevrouw van Eunen

Welcome

English class 

week 11 (#6)

Mrs. van Eunen

Programme today

1. Unit 1:

a. repeat vocabulary

b. listening

c. reading

Inhalen progress test:

2MC1: Isa, Marijn, Sterre, Tatum, Nicole

2MC2: Sanne, Yasir, Christian, Noelle, Yuninho

Repeat vocabulary

Vocabulary related to brand management

Go to lessonUp

the ideas and believes people have about a brand

1. brand loyalty
2. brand name
3. brand awareness
4. brand image

when products are used in films or TV programmes

1. product placement
2. product endorsement
3. product range
4. product launch

the percentage of sales a company has

1. market leader
2. market share
3. market segment
4. market challenger

Pepsi is the ...... carbonated soft drinks

1. market leader
2. market share
3. market segment
4. market challenger

George Clooney advertising Nespresso is an example of

1. product placement
2. product endorsement
3. product range
4. product launch

Consumers who always buy Sony when they need a new TV are showing

1. brand loyalty
2. brand name
3. brand awareness
4. brand image

Unit 1: Listening

Interview with Chris Cleaver

Assignment A,B,C (p.8)

Use LessonUp to hand in your answers

A: Tick the points he makes (just type the number(s)

Audioclip 1.2

B - True/false:
a brand's main function is to let you choose between products that are very different from each other

1. true
2. false

C: Name two ways (NL/EN)

Unit 1: Reading

Exercise C:

1. Vul het juiste woord op de stippellijn in, haal dit woord (letterlijk) uit de tekst

(8 woorden)

2. Verbeter de fouten bij:

- communicates with

- best advice 

- growth-need to

-> waar geen stippellijntjes bij staan

Einde les

Studenten die blijven zitten:

- progress test maken

- MyEnglishLab omgeving maken

- portfolio opdracht aanpassen/inleveren

- reading opdr. C klaar

Klaar?

Dan mag je het lokaal verlaten